Demand Generation, Thanx
$105-160k
Restaurant guest engagement software
Job no longer available
Restaurant guest engagement software
21-100 employees
Job no longer available
$105-160k
21-100 employees
Company mission
To empower restaurants to drive profitable growth by delivering loyalty as a measurable business outcome.
Role
Who you are
- 3-5 years of B2B SaaS demand generation experience with proven track record of pipeline impact
- Hands-on experience optimizing marketing and sales technology platforms (Gong, MixMax, Salesforce, HubSpot, Marketo, etc.)
- Demonstrated success working collaboratively with sales teams to drive revenue results
- Experience managing conference and field events from planning through execution and follow-up
- Strong operational mindset with exceptional task management and organizational capabilities
- Analytical approach to campaign performance measurement and optimization
- Emerging expertise in AI tools for marketing automation and content scaling
- Experience with digital advertising platforms (Google Ads, LinkedIn Ads) and SEO/GEO principles preferred but not required
What the job involves
- The restaurant technology space is undergoing rapid transformation, creating a unique opportunity for Thanx to expand our footprint with leading brands. Following successful IPOs from companies like DoorDash, Toast, and Olo, the market is more dynamic than ever—and Thanx is well-positioned for accelerated growth
- This role is not a traditional B2B marketing position. Restaurant buyers don’t evaluate software like typical B2B audiences, and success will require rethinking conventional tactics. You’ll need to experiment with new approaches to engagement, solve complex automation challenges, and be comfortable toggling between strategic thinking and hands-on execution
- You’ll be a key contributor to a high-performing marketing team, working closely with the VP of Marketing and collaborating cross-functionally with sales to drive pipeline and revenue growth. This is a rare opportunity to shape the future of restaurant marketing at a high-growth startup—combining strategic impact with direct visibility into results in a trillion-dollar industry
- Execute against pipeline targets, creating measurable sales opportunities that drive results
- Partner closely with sales to design and execute outreach programs that drive qualified conversations
- Create and optimize multi-touch email campaigns that move prospects through the sales funnel
- Assist with events, including field events and industry conferences. Work with sales to organize field events and manage conference logistics as well as pre-event outreach strategies and post-event follow-up to maximize ROI
- Manage and optimize our B2B SaaS marketing and sales technology stack, including MixMax, Salesforce, AutoPilot, Gong, and similar platforms
- Leverage existing content assets to create multi-channel marketing materials
- Implement AI-driven workflow automation to scale content creation and campaign execution
- Maintain comprehensive marketing calendar and ensure flawless campaign execution
- Produce engaging short-form video content and social media assets that resonate with B2B audiences
- Create compelling outreach sequences and sales enablement materials
- Drive measurable improvements in lead quality, conversion rates, pipeline velocity, and sales team productivity through data-driven campaign optimization
Our take
Consumer expectations are at an all time high, and the way that brands facilitate engagement with their customers must be distinctive and authentic to the brand. That’s an extremely challenging task for brick and mortar retailers, like restaurants, competing in a digital age.
Thanx helps businesses like these with a multi-channel marketing platform that replaces and consolidates point solutions into a single loyalty-driving channel. Its distinctive strategy is to focus on delivering non-traditional loyalty programs, maximizing a sense of distinctive engagement that heightens brand-consumer relationships.
After a period of development, which included the acquisition of marketing and data insights platform ZeroStorefront, Thanx fully launched what it calls Loyalty 3.0 - that enables any brand to deliver sophisticated loyalty programs regardless of its size and scope. It has also partnered with Olo, an SaaS platform for restaurants, so that its users can take advantage of its Order, Pay, and Engage solutions on top of its own offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2016
$17.1m
SERIES B
Nov 2014
$4.7m
SERIES A
Total funding: $23.1m
Company HQ
Polk Gulch, San Francisco, CA
Leadership
Zach Goldstein
(Co-Founder & CEO)Attended Dartmouth before joining Bain & Co as a Consultant. Founded Thanx on graduating from Stanford with an MBA.
Aaron Newton
(Co-Founder & Chief Data Officer)Aaron is a veteran of tech companies like CNET and Epitomic.com. Most recently, they were working at Cloudera as employee #6.
Darren Cheng
(Co-Founder & CTO)Founded Thanx on graduating from Dartmouth with a BA in Computer Science.
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