Campaign Manager, Crunchyroll
Theatrical, Contract
Pay range: $43.27 - $52.88 USD
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
Pay range: $43.27 - $52.88 USD
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years of experience managing marketing campaigns, GTM plans, and campaign execution on a global scale for theatrical titles
- Experience with marketing and creative production process for static, copy, and video
- Well versed in Video or Print materials and formats while understanding the fundamentals of asset ingestion and management, servicing, and trafficking
- Experience with variety of project management tools (i.e. Airtable, Lucidchart)
- Experience creating workback schedules
- BA in Marketing or equivalent experience
What the job involves
- This is a 6-month contract
- As (Contract) Campaign Manager - Theatrical, you will work in the Campaign Operations department; a team sitting right in the middle of Project Management, Creative Development, and Campaign Strategy, working with our global centers of excellence and channel teams worldwide to bring our integrated marketing campaigns to life
- You will support our title marketing, brand management, and brand marketing teams to facilitate and execute campaigns to promote theatrical releases across multiple channels, ensuring seamless operations and delivery of assets
- Partner with the Project management team to develop project and campaign plans, including developing work-back schedules and establishing and setting up internal and external reviews and important project milestones
- Be a creative and strategic resource to our Theatrical Marketing, Title Marketing, and Brand Management teams when developing creative campaign strategies. Ensure provided briefs are complete, cohesive, and focused, and consolidate department-level feedback to ensure smooth communications and information flow between the teams
- Support the Creative Service team in developing campaign plans, implementation, and assets that meet the strategic title marketing and licensor needs
- Partner with Marketing Operations by defining the global asset suite per project
- Partner with Regional Marketing teams by collecting regional localization and versioning needs
- Partner with channel teams in Audience Development, Lifecycle Marketing, Editorial, and other areas to ensure cohesive campaign execution across the entire marketing mix
- In the role of (Contract) Campaign Manager - Theatrical, you will report to the Director, Campaign Operations
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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