Senior Manager of Industry & Product Marketing AECO, Autodesk

$149.8-242.4k

Plus annual cash bonuses and stock grants

Salesforce

Hubspot

Marketo

Senior and Expert level

San Francisco Bay Area

3D design, engineering & entertainment software

Open for applications

3D design, engineering & entertainment software

1001+ employees

B2BDesignVisualisationAutomation

Open for applications

$149.8-242.4k

Plus annual cash bonuses and stock grants

Salesforce

Hubspot

Marketo

Senior and Expert level

San Francisco Bay Area

1001+ employees

B2BDesignVisualisationAutomation

Company mission

To empower innovators with design and make technology so they can achieve the new possible.

Job

Company

Role

Who you are

Proven experience in audience marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagement
Proven ability to hire, manage, and inspire a high performing team with the ability to create a positive and inclusive work environment
Expertise in developing and executing successful marketing strategies targeted at specific customer segments
Expertise with market segmentation, customer personas, and audience marketing principles
Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
Proven experience in a managerial or senior role, leading marketing teams and projects
Extensive experience in planning, executing, and optimizing marketing campaigns across multiple channels (digital, social, email, etc.)

What the job involves

As a Senior Manager, AECO Audience Marketing, at Autodesk, you will be responsible for developing and executing comprehensive marketing strategies aimed at engaging and growing key audience segments
In this role, you will leverage data-driven insights to set overall strategy and create targeted marketing plans that drive customer acquisition, retention, and overall brand loyalty
In addition, you will also lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all marketing initiatives align with Autodesk’s strategic goals
Lead and manage a high performing audience marketing team. Provide guidance, mentorship, and support to team members to ensure they achieve their individual and team goals
Develop and implement comprehensive marketing strategies tailored to specific customer segments, aligning with overall marketing and business objectives
Create detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiences
Plan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiences
Develop and manage programs to engage with target audiences, including webinars, events, and community forums

Our take

Autodesk supplies software that enables teams to collaborate, design, simulate, and fabricate their ideas in 3D, serving a range of industries such as engineering, product design, and entertainment. Founded in 1982, the company first delivered the AutoCAD system, a commercial computer-aided design and drafting software application, that is still seeing updated releases to this day.

Over 100 million people use Autodesk software, across many different industries and applications – in some of which it remains nearly irreplaceable. The company has an impressive history of diversification, which it continues to this day. For example, the 2022 acquisition of Moxion, a cloud-based platform for digital dailies used by leading filmmakers, bolstered the company’s offerings for the media and entertainment industry.

The rise of AR and VR technologies is driving modern growth in the computer-aided design market, creating space for Autodesk to expand further. On top of this, a recent shift to the popular SaaS model puts the company in an opportunistic position to seek further success.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

4% employee growth in 12 months

Glassdoor (4.3)

Company

Company HQ

San Rafael, CA

Leadership

Andrew Anagnost

(CEO & President, not founder)

Has worked at the company since 1997, including as CMO and Senior Vice President of Business Strategy and Marketing. Became CEO in 2017.

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