Copywriter, Product School
More information about location
Product management training courses
Be an early applicant
Product management training courses
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To empower individuals and organizations to build better products.
Role
Who you are
- Lives and breathes SEO and long-form copywriting
- Loves to create highly converting and on-brand content for the right audience, at the right time, via the right channels
- Can execute independently, thrives on solving problems, and iterates based on performance metrics
- You have 3+ years of experience managing blog content with a focus on SEO, conversion, and thought leadership
- You’re comfortable being the “voice” of a brand and can adapt your tone to different audiences
- You’ve successfully created lead magnets driving conversion rates
- You have experience working on cross-functional marketing programs and are a collaborative team player
- You are a self-starter who can propose solutions, not just identify problems
- You have native-level fluency in English, with excellent grammar and attention to detail
- Nice to Have: Experience in the Product Management space, strong familiarity with SEO tools (Google Analytics, SEMrush, etc.), and the ability to interpret blog analytics to drive conversion
What the job involves
- As part of the Marketing team, the Copywriter will take ownership of developing, managing, and optimizing Product School’s blog and related SEO-driven content to grow brand awareness, drive organic traffic, and convert traffic into leads
- You will collaborate closely with our external SEO agency, as well as cross-functional marketing teams, to ensure that your copy aligns with our overall Marketing strategy and that we rank in top search results for relevant keywords
- Additionally, you will be responsible for creating compelling lead magnets tailored to our consumer business and producing whitepapers and other high-value collateral for our enterprise unit, ensuring each piece of content effectively engages its target audience and drives measurable results.
- Keyword Strategy & Research: Collaborate with our external SEO agency to identify high-value keywords relevant to Product School’s audience
- SEO-Optimized Content Creation: Write clear and compelling blog posts for our blog incorporating target keywords, meta tags, internal linking, and other latest SEO best practices
- Performance Tracking: Aim to increase organic traffic by and help rank for Product School’s top keywords
- Continual Improvement: Use analytics to audit content performance and regularly optimize copy to stay ahead of keyword trends and maintain SEO best practices
- Lead Magnet Development: Conceptualize and produce compelling lead magnets (e.g., ebooks, whitepapers, checklists, templates, and reports) that address audience pain points
- On-Page Conversion & CTA Optimization: Integrate calls-to-action effectively within blog posts and other content, using A/B testing to refine copy and design
- Distribution Strategy: Partner with marketing teammates to lead on distribution across social, web, lifecycle marketing, and paid channels
- Conversion Metrics: Work toward an increase in conversion rates on key blog pages and ensure lead magnet downloads and engagement rates increase quarter over quarter
- Editorial Calendar: Maintain a content calendar to ensure timely publication of high-quality, on-brand, and fully optimized content
- Content Audits: Conduct regular content audits to align materials with SEO and brand standards, ensuring the top keywords remain on page 1
- Weekly Blog & SEO Analytics: Track and report on key blog and SEO metrics, providing insights on performance, successes, and areas for improvement
Our take
Online courses have been booming in recent years, with students forced online, workers upskilling for career pivots, and companies obliged to carry out training virtually. But one area that has received little attention has been Product Management. This has cleared the way for Product School to become a leading player in online Product Management courses.
This has timed well with a rapid increase in demand for Product Managers over the last couple of years. Companies are increasingly prioritising Product Managers with specialised skill sets over more experienced hires. This means that the kind of intensive, short-form courses offered by Product School is more worthwhile for those working within this space than the longer, pricier MBA route.
Product School have also managed to get a roster of high-profile instructors with experience at the likes of Netflix, Slack, and YouTube, lending further value to their courses. With over 1,000 partner companies - including Fortune 500 players - and a 10,000+ strong alumni network, Product School is an impressive organization operating a finely tuned and highly valuable operation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
70% employee growth in 12 months
Company
Funding (1 round)
Aug 2021
$25m
GROWTH EQUITY VC
Total funding: $25m
Company benefits
- Work remotely, always!
- Get competitive paid time off
- Access our certification courses (worth $10,000), for free!
Company values
- We put our students first
- We aspire to learn and grow
- We embrace difference
Company HQ
Financial District, San Francisco, CA
Leadership
https://www.linkedin.com/in/villaumbrosia
(Founder & CEO)Previously Co-founder and CEO at Floqq.
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