Strategic GTM Manager, Spot & Tango
PupGum
Healthy dog food delivery service
Posted today
Healthy dog food delivery service
21-100 employees
Posted today
21-100 employees
Company mission
To make your pet healthier and happier, simplifying your role as a pet parent along the way.
Role
Who you are
- This role is ideal for someone with a background in consulting, finance, or high-growth environments who’s ready to roll up their sleeves and own high-impact initiatives from strategy through execution
- You’re a builder. You’re creative and naturally curious - you appreciate great branding and marketing, and you know you could build that yourself. You’re equally comfortable with high level strategic thinking and detail oriented marketing work
- You thrive by taking ownership of projects and driving them forward without needing hand-holding. You are an exceptional communicator who can manage various external and brand relationships. You’re excited about the opportunity to help craft the storytelling and marketing for a fast-growing, innovative brand end-to-end
- 2+ years of experience at a top-tier management/strategy consulting firm
- Experience working in marketing, growth, or business development or in the consumer goods, pet, or retail industries is a plus
- Bonus: experience in eCommerce, partnerships, SEO, or field marketing
- Proven ability to ideate and execute scrappy, high-impact programs
- Excellent communication and stakeholder management skills
- Strong project management and organizational chops - you get things done
- Comfortable navigating ambiguity and testing into new growth opportunities
- Passion for brand-building and customer experience
- Dog lovers are a plus!
What the job involves
- We’re looking for a Strategic Go-to-Market Manager for our newest brand, PupGum. PupGum is our first-of-its-kind dog dental chew with clinically proven compounds that freshen dog breath and clean teeth. You thrive at the intersection of marketing, growth, and business development. You are highly entrepreneurial and are equal parts analytical thinker, creative problem solver, and operational doer
- You’ll be responsible for identifying, testing, and scaling new ways to build awareness, acquire customers, and unlock growth – working cross-functionally and independently to develop initiatives that sit outside our core paid channels
- This could include everything from building partnerships to shaping field programs, expanding our community footprint, or activating underutilized organic levers
- Content Strategy - Build, manage, and scale PupGum’s influencer and UGC content to amplify the brand’s mission, credibility, and reach across priority channels. Draft clear, insight-driven creative briefs for ambassadors and influencers; review submissions and provide structured, actionable feedback to ensure alignment with brand voice and performance goals
- Define creative and messaging strategy across brand and performance marketing; translate strategic objectives into clear briefs for creators and partners, and oversee development of high-performing content
- Partnerships & External Relationships - Assist with PR initiatives, including managing press materials and supporting press events and activations. Manage strategic relationships with agencies, creators, partners, and advisors to extend reach and accelerate impact
- Channel Expansion & New Levers - Identify, assess, and scale new awareness and growth channels (including partnerships, field activations, SEO, PR, events, and expert communities) using a structured test-and-learn approach
- Experimentation & Optimization - Design and run rigorous experimentation programs across the website (landing pages, PDPs, content, and copy), owning A/B testing frameworks, insights, and iteration
- Launch & Program Management - Own end-to-end execution of brand initiatives, including project management, timelines, and cross-functional coordination across product, creative, and operations
- Performance Analysis & Insights - Track KPIs, analyze performance, and synthesize insights into clear recommendations; iterate strategy based on quantitative and qualitative learnings
- This role offers the opportunity to expand scope over time into performance marketing, product research, and broader brand strategy, with direct exposure to senior leadership and company-level decision-making
Our take
Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.
Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, fuelling the company's impressive funding success and its first international expansion into Canada.
While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and the opening of its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company benefits
- 401(k) with company match
- Medical, dental, + vision coverage
- Employee discount on all products
- Dog-friendly NYC office
- Growth + development opportunities
- Paid company holidays
- Paid time off to recharge
Company HQ
Midtown South, New York, NY
Leadership
Russell Breuer
(CEO & Founder)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
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