Marketing & eCommerce BI Analyst, quip
$95-115k
Office located in Brooklyn, NY
Oral care products, advice, and services
Be an early applicant
Oral care products, advice, and services
101-200 employees
Be an early applicant
$95-115k
Office located in Brooklyn, NY
101-200 employees
Company mission
To change oral care habits from a have-to chore to a want-to ritual.
Role
Who you are
- Experience: 2–4 years
- 2-4 years of experience in marketing analytics, eCommerce analytics, or business intelligence
- Strong analytical and problem-solving skills, with experience in data visualization
- Experience with Looker (LookML experience is a plus)
- Strong proficiency in SQL (ability to write complex queries and optimize performance)
- Experience with Google Analytics, digital marketing platforms (Google Ads, Meta), and performance tracking tools
- Strong understanding of customer journey analysis, funnel metrics, and marketing attribution modeling
- Ability to translate complex data into clear, actionable insights for stakeholders
- Familiarity with A/B testing, experimentation methodologies, and conversion rate optimization
- Experience with Shopify, Recharge, or other eCommerce platforms is a plus
- Knowledge and experience using a CDP is a plus
- Python or R for advanced analytics and automation is a plus
- Experience with NetSuite, ERP, or financial analytics is a plus
What the job involves
- Analyze customer journeys, conversion funnels, and retention metrics to optimize marketing effectiveness
- Track and report on campaign performance using Google Analytics and Shopify data across channels like Meta, TikTok, Google Ads, Email, SMS, Retail Media, Programmatic, Social and Affiliate. Synthesize and track KPIs, providing actionable insights to improve ROI
- Build and maintain customer segmentation models to enhance targeting, personalization, and LTV
- Maintain and coordinate UTM usage to ensure uniform marketing measurement
- Support testing and experimentation to identify opportunities to improve engagement and conversion rates
- Partner with the marketing team on the creation, administration and analysis of 1st party target segment data for use in Paid Ad and CRM channels
- Monitor key eCommerce performance metrics, including traffic, conversion rate, bounce rate, cart abandonment, etc
- Conduct subscription lifecycle and churn analysis, identifying opportunities to improve retention and reduce churn
- Develop predictive models for customer retention and LTV forecasting to inform business decisions
- Work closely with the eCommerce team to provide insights to improve UX, checkout flows, and product merchandising, etc
- Develop and maintain Looker dashboards to track marketing and eCommerce KPIs
- Ensure data integrity and accuracy across platforms (i.e. Shopify, Recharge, Google Analytics, and paid media networks)
- Partner with Marketing, eCommerce, and product teams to align analytics with business goals
- Automate reporting and standardize KPI definitions to improve data accessibility
Our take
Consumer product companies have long dominated their space with little competition or pricing pressure. However, technological innovation and an increased awareness of the importance of dental hygiene calls for innovation in the dental care industry.
quip is doing just this by producing innovative dental care products that are sold direct-to-customer as an automatic subscription service. While companies such as Shyn, Goby and Buck Brush Co. present competition in the electronic toothbrush industry, Quip’s partnership with Target demonstrates it could be ahead in the race.
The company has raised funding of over $160M to date, which has been invested into expanding its global footprint whilst scaling its personal care platform. It also acquired several smaller companies such as Toothpic and released its own electric toothbrush, described as "industry-disrupting" due to its three-month battery life. With these achievements under its belt, the future is one of great excitement for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2024
$15.5m
LATE VC
Aug 2021
$100m
SERIES B
Total funding: $167.8m
Company HQ
Fulton Ferry District, NY
Leadership
Lauri Kien Kotcher
(CEO)Joined quip in 2023 as CEO. Previously the CEO of The Shade Store and Hello Products. They also served as a Senior Advisor at L Catterton, as a CMO and SVP of Global Brand Development at Godiva Chocolatier, as a Managing Director at Lehman Brothers, and as the Head of Global Marketing at Pfizer Consumer Healthcare.
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