Sales Lead, Laka
German Speaking
+ Share options + company bonus
Collective cover for cyclists
Open for applications
Collective cover for cyclists
101-200 employees
Open for applications
+ Share options + company bonus
101-200 employees
Company mission
To rewrite the rules of insurance so it's something people stand with, not against.
Role
Who you are
- Language Skills: You are a native or highly fluent German speaker, completely comfortable pitching to the C-suite, negotiating complex contracts, and managing stakeholder relationships in German. Fluency in English is also required
- Deep Bike Industry Knowledge: You know the cycling and e-mobility ecosystem inside out. Whether your background is with bike brands, retailers, leasing providers, or micromobility fleets, you understand their business models, their margins, and their pain points
- Proven Commercial Track Record: You have 5+ years of hands-on experience in full-cycle B2B sales, B2B2C partnerships, or account management, preferably within a fast-paced startup or scale-up environment
- Tool Proficiency: You know your way around CRMs and are highly proficient with standard business suites (Excel, PowerPoint, or equivalent) to manage your workflow, build presentations, and track data
- Relentlessly Persistent: You don't let deals go cold. You have the grit, patience, and organisational skills to "chase" effectively, keeping momentum alive across long, complex sales cycles without being overbearing
- A Relationship Builder: You thrive on building high-trust, long-term connections rather than transactional ties. Externally, you act as a genuine partner to your clients; internally, you are a natural diplomat who can easily align product, tech, and operations teams around a shared vision
- End-to-End Ownership: You are definitely not a "sell and run" type of closer. You care deeply about the actual execution of your deals and take full accountability for them. You are highly structured and take pride in driving a project from the very first pitch all the way through to a successful, operational rollout
- A problem solver: You work closely with our partners to find opportunities to uncover win-win opportunities and then collaborate to work through the details to deliver these, building strong long-term relationships in the process
What the job involves
- We're expanding into additional markets in Europe, and we need someone who can open doors in German-speaking markets and build the commercial infrastructure to win them
- This is a full-cycle commercial role: you'll identify the right partners (manufacturers, leasing companies, fleet operators, large retailers), build the relationships from scratch, close the deals, and own the accounts long-term
- You'll see it through from the first conversation to a live, performing partnership that drives commercial results
- Market Strategy: Work directly with the Head of Commercial to identify new verticals and growth opportunities in the European markets
- Build the Pipeline: Proactively identify and engage with key prospects, including bike manufacturers, leasing companies, large retailers, and service providers
- Close Deals: Manage complex, long-term sales cycles with mid-market and enterprise organisations. You will need to expertly navigate multiple decision-makers, proactively maintain deal momentum over several months, and negotiate terms to successfully bring new partners
- Pitch Laka: Take our multi-faceted value proposition and tailor it perfectly to the partner. You'll need to hold your own in complex conversations spanning non-traditional insurance mechanics, commercial commission models, API/tech integration requirements, and end-customer benefits
- 360° Ownership: Serve as the dedicated point of contact for your partners from the moment the contract is signed through the entire life of the account
- Onboarding & Activation: Ensure partners are seamlessly integrated and actively promoting Laka to their customers. When closing deals, you will take ownership of the project management and oversee the complex operational rollout
- Drive Growth: Conduct regular business reviews (QBRs), track performance metrics, and identify opportunities to upsell or deepen the partnership
- Gather Intelligence: Act as the voice of our partners internally, relaying feedback to our product and marketing teams to help us continuously improve
Our take
More and more people are switching to bikes, eBikes, and scooters for their everyday travel, yet insurance hasn't quite kept up. Traditional insurance can be quite expensive, unclear, and not designed for how people actually use these vehicles. Riders often face high excess fees, complicated claims, and limited support if their bike is stolen or damaged. At the same time, the fast-growing "green mobility" market is still pretty fragmented, making it harder to find simple, reliable coverage.
Laka is trying to fix this with a different approach to insurance, so, instead of charging fixed premiums, it uses a collective model where customers only pay for the actual cost of claims each month, making pricing fairer. Alongside offering coverage, it works closely with brands and retailers, integrating its insurance directly into the buying experience.
Recently, the company raised some serious funding, which will be used to support its growth across Europe and to explore acquisitions. Already operating in multiple countries, the company is aiming to become a leading insurer in the fast-growing micromobility space. With strong partnerships and a focus on fairness and sustainability, Laka is in a great position to expand further and shape how insurance works for green forms of transport in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible & remote working
- Competitive pay and share options
- Professional development fund
- Employee mental health support through Spill
- Awesome company offsites
- Dog friendly office
- Weekly online all hands meetings
- Team lunch on us weekly
Company HQ
London, UK
Leadership
Jens Hartwig
(Co-Founder & COO)Prior to co-founding Laka in 2016, Jens was the COO for a startup incubator that specialised in InsurTech companies.
Ben Allen
(Co-Founder & CTO)Ben has over 15 years of development experience, most recently as the Head of Engineering for Advance Global Capital
Tobias Taupitz
(Co-Founder & CEO)Tobias has a background in Finance, having worked for both KPMG and Barclays before Laka.
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