Performance Marketing Manager, Tropic

£45-51.8k

Google Analytics

Power BI

Mid and Senior level

London

3 days a week in office (Croydon, London)

Vegan and cruelty-free skincare

Open for applications

Vegan and cruelty-free skincare

1001+ employees

B2CRetailBeautyWellbeing

Open for applications

£45-51.8k

Google Analytics

Power BI

Mid and Senior level

London

3 days a week in office (Croydon, London)

1001+ employees

B2CRetailBeautyWellbeing

Company mission

To protect the planet and people, one product at a time.

Job

Company

Role

Who you are

Proven experience: managing digital marketing campaigns across multiple platforms, including Google/PMAX, Meta, TikTok, and Pinterest
Essential: Previous experience managing digital marketing campaigns in the beauty and/or skincare industry
Understanding of TikTok and experience in scaling and managing the platform
Solid understanding of SEO best practices and implementation
Exceptional analytical skills, with the ability to translate data into meaningful insights and recommendations
Experience in budgeting, forecasting, and performance reporting
Proficiency in data analytics platforms such as Google Analytics and Meta Ad Manager
Highly organised, with the ability to manage multiple projects in a fast-paced environment
Bonus: Experience with TikTok Shop

What the job involves

We're searching for an innovative Performance Marketing Manager to lead Tropic's digital performance marketing efforts
In this dynamic role, you'll report directly to the Head of Digital and E-commerce and work closely with the E-Commerce and Marketing teams
Your main goal is to enhance Tropic’s digital brand presence and increase traffic and customer acquisition through both paid and organic channels
Leveraging your strategic mindset, deep understanding of digital marketing, and proven success in customer acquisition and brand growth within the skincare and beauty sector, you will craft and implement vibrant, impactful marketing strategies
This role requires collaboration with top-tier professionals to boost our digital presence and meet our ambitious objectives
Lead the end-to-end delivery of traffic-driving digital marketing campaigns across Paid Search, Paid Social, Display, and SEO, working closely with the Marketing & Creative teams
Use digital expertise to ensure engaging, high-performing creative and copy across all channels
Continuously optimise campaigns to maximise ROI, ROAS, engagement, and conversion rates
Develop and implement robust A/B testing strategies to drive incremental growth across key platforms
Develop and execute a results-driven digital and performance marketing strategy, aligned with Tropic’s business ambitions and e-commerce goals
Identify growth opportunities through data analysis, competitor benchmarking, and emerging digital trends
Own and manage the digital marketing budget, ensuring efficient spending to achieve key performance targets while optimising agency investments
Lead the creative strategy for all paid channels, collaborating with the Marketing & Creative teams to brief and optimise assets
Ensure all digital assets and creative content are tailored for maximum customer engagement and efficiency
Track, analyse, and interpret campaign performance metrics using Google Analytics, Meta Ad Manager, and Power BI
Present clear, actionable insights and strategic recommendations to senior leadership
Leverage expertise to upskill the wider Tropic team on the value and impact of digital marketing
Oversee and nurture relationships with external agencies, ensuring performance-driven execution
Collaborate with Social and PR teams to expand partnerships and amplify influencer and creator-led content

Salary benchmarks

Our take

Tropic is a skincare brand on a mission to create products that are ethical and environmentally friendly. Certified vegan, cruelty-free and CarbonNeutral, its dedication to this mission is clearly reflected in its offerings.

The company only uses natural ingredients, so does not contain the preservatives to sit on shelf store, but has nonetheless seen impassive growth. This stands as testament to the interest that consumers have in what Tropic is selling, and suggests a promising future for the brand.