Lifecycle Campaign Manager, Zoom
$76.8-186.2k
+ Bonus + Equity
Work platform for human connection
Job no longer available
Work platform for human connection
1001+ employees
Job no longer available
$76.8-186.2k
+ Bonus + Equity
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- 5+ years of experience in lifecycle marketing, monetization, or growth marketing, ideally in SaaS, mobile apps, or digital subscription businesses
- Demonstrate experience building data-informed lifecycle programs, including free-to-paid conversions, upsell and winback strategies
- Demonstrate comfort with data and tools: proficiency in Excel, and data visualization tools (e.g., Looker, Tableau, Amplitude)
- Demonstrate with CRM platforms (Braze, Salesforce Marketing Cloud, Airship, Iterable, etc.) and experimentation tools
- Demonstrate understanding of freemium models, trial-based onboarding, and product-led growth (PLG) dynamics
- Track record of delivering measurable revenue impact through A/B testing, behavioral targeting, and personalized lifecycle journeys
- Demonstrate in building segmentation frameworks, using cohort analysis, predictive modeling, and forecasting to drive strategy
What the job involves
- We are looking for a Lifecycle Campaign Manager to drive lifecycle programs focused on engagement and monetization, driven by customer type and lifecycle stages
- The Online Marketing & Retention team owns the full customer lifecycle, using multi-channel strategies to acquire, engage, retain, and re-engage users
- Our mission is to turn interest into revenue by delivering data-informed programs that maximize customer value
- Owning parts of the customer Lifecycle Strategy: Design and execute scalable, data-driven lifecycle marketing strategies to drive free-to-paid conversions/upgrades, upsell, re-subscription, etc
- Data-Driven Audience Segmentation: Collaborate with data science to define high-value cohorts, behavioral triggers, and predictive models for propensity to convert, upsell, and reactivation opportunity
- Multi-Channel Campaign Execution: Lead cross-channel execution across email, in-product messaging, push, SMS, and app notifications to deliver targeted offers, upsells, and lifecycle nudges
- Partnering with product and analytics to design and run A/B and multivariate tests on pricing, promotions, trial lengths, onboarding flows, and reactivation tactics
- Working with DS teams to deliver dashboards, reporting, and attribution models to track key monetization metrics, including free-to-paid conversion rates, reactivation rates, upgrade rates, etc
- Partnering with Product, Data Science, E-commerce, and Finance to align monetization strategy with growth goals, product roadmap, and financial forecasts
Application process
- End Date: October 29, 2025
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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