Field Marketing Manager, Upside
$99-121k
+ Equity
More information about location
2 days a week in office
Mobile reward application for retail spending
Open for applications
Mobile reward application for retail spending
201-500 employees
Open for applications
$99-121k
+ Equity
More information about location
2 days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 4+ years of B2B marketing inclusive of event planning, budgeting, and creating memorable trade show and industry event experiences
- Bachelor's degree in Communications, Marketing, Hospitality or similar field
- Proficiency in evolving campaigns based on performance data and comprehensive reports, feedback from sales, and industry and business knowledge
- Exceptional customer service skills and ability to engage and educate diverse audiences
What the job involves
- Our Field Marketing team is looking for an accomplished driver of B2B event-based marketing campaigns that will measurably grow our merchant network
- You have experience planning and implementing successful in-person field marketing activities, inclusive of trade shows, to help promote enterprise business development plans
- This will involve planning and preparing phases, ensuring smooth execution during each event, and conducting analysis and post-event evaluation against Field Marketing goals
- You will report to our Head of Digital
- Decide how to show up in the market and target specific accounts to create meaningful and impactful experiences
- Build and implement marketing programs, including industry event experiences, conferences, and trade shows
- Oversee event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing, and contract payments
- Maintain event documents and presentations, including production schedules and supporting promotional materials and placements
- Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements
- Build relationships with vendors and associations to drive market penetration and brand positioning
- Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping
- Work with sales and account management to align on event strategy, event attendees and post-event follow-up
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company values
- Empathetic - We enjoy learning from our users, merchants and teammates in an effort to improve every day. We thoughtfully build products that add value and seamlessly become part of your every day
- Genuine - We are passionate about our mission to help people & businesses thrive. We are our authentic selves, inside and outside the office
- Diverse - We are deliberate about building a diverse workforce, and value the richness that different perspectives bring. We appreciate that diversity spans multiple dimensions — racial, cultural, socio-economic, educational, opinion-based, and more
- Supportive - We prioritize relationships with our users, merchants, and within our team. We embrace our individuality, accept one another, and appreciate each person’s contribution to our mission
- Transparent - We are open with our merchants, users, and fellow team members about all aspects of our business. We are open about company successes and failures, and socialize issues to collectively problem-solve
- Impactful - We are motivated by the impact our work has on the world. We are thoughtful and deliberate about the way forward, and use data to guide our decisions
Company HQ
Dupont Circle, Washington, DC
Articles
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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