Marketing Lead, La Vie
United Kingdom
£62-70k
Vegetable meat product
Be an early applicant
Vegetable meat product
501-1000 employees
Be an early applicant
£62-70k
501-1000 employees
Company mission
To evolve people from animal meat to vegetable meat with a big smile on their lips, and fat on their fingertips.
Role
Who you are
- 6 to 10 years experience in FMCG marketing
- Strong leadership skills with the ability to align and manage senior stakeholders and cross functional teams
- A bold and creative thinker with a sharp instinct for ideas that stand out and get people talking. You know how to bring the brand to life in a way that cuts through
- Comfortable owning a P&L, managing budgets, and making data-driven decisions
- You combine sharp strategic thinking with a hands-on “do-er” mindset – you love building the big picture, but you also thrive rolling up your sleeves to make it happen
- Proven track record of executing trade marketing plans (POS, promotions, sampling) and working with retailer data (IRI, Dunnhumby, Nectar, Nielsen, Kantar, etc.)
- A proactive, creative, sunny and collaborative team player who thrives in a fast-paced, entrepreneurial environment
- Passionate about purpose-driven brands that combine fun, food and impact
- High standards of execution and excellent communication skills, both written and verbal
What the job involves
- La Vie is here to change the world, one plant based bacon strip at a time. We are on a mission to revolutionise plant based food and make it irresistibly delicious, fun and mainstream
- Already listed in all major UK retailers and one of the fastest growing brands in the category, we are now entering our next phase of growth
- With £30m in total business revenue and strong momentum, the UK is a key priority market with bold ambitions to build brand awareness, increase cultural relevance and significantly grow market share
- We are looking for a strategic and creative Marketing Lead to drive brand growth and deliver impactful campaigns across the UK
- This is a highly hands on role with strong visibility at leadership level, working closely with the global leadership team
- You will play a key role in both shaping strategy and executing it on the ground, with the opportunity to build, test and scale bold ideas in a fast moving environment
- Brand Strategy, Creativity & Campaign Leadership:
- Define and lead the UK brand strategy in partnership with the CMO and French team, ensuring strong local relevance and cultural impact
- Own the full brand ecosystem from strategy to execution, including campaigns, social media, PR and influencer
- Lead the annual brand planning process and communication calendar, from big campaigns to always on activity
- Drive bold, distinctive ideas that cut through, from large scale campaigns to disruptive PR stunts
- Act as brand guardian, ensuring consistency across all touchpoints and excellence in execution
- Commercial Growth, Performance & Innovation:
- Drive business performance across retail, foodservice and QSR with the Sales team, ensuring strong alignment between brand and commercial priorities
- Act as a strategic partner to Sales, supporting with key client meetings, category presentations and growth initiatives
- Lead key commercial battles including major QSR partnerships and priority accounts
- Own the UK innovation pipeline from a brand perspective, in collaboration with the CMO and Head of Innovation
- Define positioning and go to market strategies to ensure launches deliver both brand impact and commercial success
- Social, Influence & Cultural Activation:
- Own the UK digital strategy: social media and influencer strategy, driving engagement, relevance and brand love
- Lead always on content and campaign amplification across social, PR and influencer channels
- Develop bold, culturally relevant activations and guerrilla marketing initiatives that generate buzz and earned media
- Ensure strong integration between social, PR and wider brand campaigns
- Market Leadership & Local Business Ownership:
- Act as a voice of the UK market at a global level, representing local needs and opportunities
- Serve as UK Marketing point of contact for senior stakeholders including COMEX and leadership
- Lead UK Marketing and team, supporting growth of Brand Manager, managing agencies, resources and budget allocation
- Purpose of the role:
- Reporting to the CMO, you will define and lead the UK growth strategy, owning brand development and execution across all key touchpoints
- You will play a central role in shaping how La Vie shows up in the UK, connecting brand, media, innovation and commercial priorities to drive both awareness and business impact
- You will own the marketing function in the UK with a Brand Manager direct report, working closely with our small but perfectly formed local team to deliver the best results
Application process
- You will have a first video call with someone from the HR team and a second interview with our CMO, Romain, followed by a business case. We will also ask you to share your references
- If all these steps go smoothly, we are happy to show you around in the office and present you to the rest of the team!
- Start Date: 20 April 2026
Salary benchmarks
Our take
The Veganism boom came around the 2010s and is still very prevalent with a huge market for plant-based foods. La Vie is a Paris-based company that develops vegetable meats with five products so far. The company's passion for what it does came from the rise in intensive breeding, now amounting to 14.5% of today’s CO2 emissions, 27% land use and 77 billion animals left in pieces in 2021.
The company had a huge win at the end of 2022 announcing its partnership with Burger King. La Vie bacon was rolled out across all UK stores in line with Veganuary. This partnership is said to be ongoing as Burger King hopes to be 50% plant-based by 2030 which is a huge success for La Vie. The company also won ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards.
The company raised 25 millions Euros at the beginning of 2022 from Angel Investors including Natalie Portman and raised further funding in 2024 from Zintinus and Sparkfood. In only a short time, the company has been highly successful and established some well-rooted relationships for its product. We’re excited to see where La Vie takes its plant-based love and fun aesthetic next.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$28.9m
EARLY VC
Sep 2023
$1.8m
EARLY VC
Total funding: $59.6m
Company benefits
- Benefiz insurance
- 50% Navigo OR the equivalent in green mobility
- 🚲 Holidays: 8 to 10 days RTT in addition to the legal 25 days for long term contract CDI
- Healthy snacks
- IT tools of your choice from BackMarket
- Pocket-friendly veggie lunch by Foodles!
Company HQ
Mail, Paris, France
Leadership
Nicolas Schweitzer
(Co-Founder & CEO)Previously Founder and CEO of Inclusio, Managing Director of Asia for Oradian and was a EFPA2 Cohort Member.
Vincent Poulichet
(Co-Founder & CTO)Extensive research and education in physics / chemical engineering. Most recently as a Postdoctoral Researcher at Ecole normale supérieure.
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