Senior Product Manager, Bynder
Asset Lifecycle Management
€75-84k
Digital asset management platform
Be an early applicant
Digital asset management platform
501-1000 employees
Be an early applicant
€75-84k
501-1000 employees
Company mission
Bynder's mission is to inspire brands to thrive through exceptional content experiences.
Role
Who you are
- Product leadership: 5+ years in product management, with a track record of owning strategy, direction, and roadmaps, and of being accountable for the business outcomes of a product area
- Customer and market fluency: A demonstrated ability to build trusted relationships with enterprise customers and partners, and to translate their needs into a clear, compelling product narrative
- Business acumen: Strong judgment on prioritization, trade-offs, and business impact, with the ability to build a value proposition that resonates with both buyers and end users
- Communication skills: Strong ability to clearly articulate product vision and value in both business and technical terms, to executives, customers, and cross-functional teams
- Collaborative mindset: Demonstrated skill in building alignment and influencing without direct authority across architects, engineering, and go-to-market teams. Comfort partnering with technical stakeholders is important; deep technical authorship is not
- Agility and adaptability: Proficiency in Agile methodologies (Scrum, Kanban) with experience managing iterative product development cycles
- Curiosity and drive: A self-starter with a passion for exploring the latest AI tools, staying on top of industry developments, and continuously pushing boundaries
- Education: Bachelor's degree or equivalent practical experience
What the job involves
- Bynder is seeking a seasoned Senior Product Manager to own the value proposition for Asset Lifecycle Management: how assets enter, get processed, and move through the Bynder platform at scale, starting with our newest capability, Workspace Batch Uploads and our new Asset & Batch APIs
- This is a strategic, outward-facing role. You will be the primary voice for this part of the platform with enterprise customers, partners, and system integrators, translating market needs and competitive dynamics into a compelling product vision.
- You'll set direction and desired outcomes for ingestion, processing, and asset lifecycle, and partner closely with Bynder's architects and technical champions, who will lead the technical approach to realize that vision
- Own the value proposition: Define and continuously sharpen the business case and customer value proposition for Asset Lifecycle Management, ensuring it is well understood by customers, partners, and internal stakeholders alike
- Set vision and strategy: Own the vision, strategy, and roadmap for Workspace Batch Uploads and Asset & Batch API and the broader Asset Lifecycle Management domain, setting clear direction that aligns with Bynder's strategic business goals
- Lead with the market: Build and maintain strong relationships with enterprise customers, partners, and system integrators to understand their ingestion and asset lifecycle needs, validate direction, and stay ahead of evolving market demands
- Partner with architects and technical champions: Set the desired outcomes for ingestion, processing, and lifecycle capabilities, then collaborate closely with Bynder's architects, technical champions, and engineering teams who own translating that direction into a sound technical approach
- Represent the roadmap externally: Act as a credible, confident spokesperson for this part of the platform in customer conversations, partner discussions, and executive updates
- Drive cross-functional alignment: Work with engineering, UX, QA, and go-to-market teams to pressure-test direction, surface trade-offs, and deliver cohesive, high-quality outcomes
- Stay ahead of the market: Track industry trends and competitive movement in batch ingestion, content operations, and asset lifecycle management, drawing on Bynder's technical experts as needed to keep the roadmap sharp and differentiated
Our take
With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.
As a scalable SaaS solution which is recognised for its innate user experience, Bynder is aimed at brand-forward companies seeking a user-friendly digital asset management (DAM) solution that they can utilise quickly. These companies increasingly deem DAM necessary for a customised customer experience and to free up time for wider strategic business initiatives, presenting a great growth opportunity for Bynder.
The company has built on its foundation of an innate user interface, as well as strong portal and swift deployment capacity, by expanding its partner ecosystem and integration capabilities. Serving over a million users across thousands of organisations, including the likes of Spotify, Puma, and Icelandair, the appeal of Bynder's solution is clear. In 2022, it was announced that the company would be purchased by private equity firm THL, a move which will enable it to accelerate growth and "help even more brands deliver exceptional content experiences."
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Aug 2016
$22.2m
SERIES A
Total funding: $22.2m
Company benefits
- Hybrid, remote & flexible options
- Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
- Comprehensive health plans
- Unlimited holidays
- Generous parental and family leave
- Travel allowance
- Pension/401(k)
- Leadership academy
- StrengthsFinder assessment
- Access to LinkedIn Learning
- Mentorship program, as well as summer & winter school workshops
- Feedback culture, role scorecards and OKRs
Company HQ
Overtoombuurt, Amsterdam, Netherlands
Leadership
Bob Hickey
(CEO)Joined Bynder as CEO in 2025.
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