Social Media Manager, Later
$85-100k
OTE
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$85-100k
OTE
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- We’re looking for a strategic and creative Social Media Manager who can own client outcomes across platforms—while still jumping into the creative trenches when needed
- 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
- Proven track record of independently managing and growing a social media presence for a large B2C brand
- Must have previous agency experience managing client relationships
- Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
- Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
- A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
- Ability to think creatively and generate innovative content ideas
- Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI
- This isn’t just about scheduling posts or hitting KPIs. It’s about understanding what drives real engagement, guiding content that performs, and knowing when to lead versus when to create
- Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
- Set and track content goals aligned with client objectives (awareness, engagement, conversion)
- Communicate performance insights and next steps clearly to internal and external teams
- Anticipate client needs and proactively pitch new ideas, formats, and campaigns
- Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
- Ensure content feels social-first, timely, and tailored to each platform
- Collaborate closely with design, video, and influencer teams to bring ideas to life
- Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
- Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
- Post live during events, drops, or key cultural moments when applicable
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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