Technical Product Marketing Manager, Alteryx
$136-177k
The base salary range for this role in the United States. This role is also eligible for a target annual bonus of 15% of base salary based on individual and company performance
More information about location
Analytics & data science automation
Be an early applicant
Analytics & data science automation
1001+ employees
Be an early applicant
$136-177k
The base salary range for this role in the United States. This role is also eligible for a target annual bonus of 15% of base salary based on individual and company performance
More information about location
1001+ employees
Company mission
To put data and AI to work for the Intelligent Enterprise.
Role
Who you are
- This is an ideal role for someone who thrives in building, not just messaging — someone who can design hands-on demo environments, influence product storytelling, and enable the field to confidently communicate both current capabilities and future vision
- 7+ years of experience in Technical Product Marketing, Solutions Engineering, Developer Marketing, or similar roles in B2B SaaS
- Direct experience using Alteryx
- Proven ability to build and deliver high-quality demo environments, technical assets, and product walkthroughs
- Strong understanding of data, analytics, AI/ML, or cloud platforms; ability to quickly learn and articulate complex technical concepts
- Experience enabling Sales Engineering or technical field teams with scalable assets and training programs
- Demonstrated ability to translate product capabilities into value-driven narratives for both technical and business audiences
- Strong collaboration skills, with experience partnering cross-functionally across Product, Engineering, Marketing, and Sales
- Experience supporting product launches, roadmap storytelling, or executive-level presentations
- Comfort operating in fast-paced environments, balancing strategic thinking with hands-on execution
- Bonus: Experience with Snowflake, Databricks, or modern data stack technologies
- BA/BS required; technical degree or equivalent experience preferred
- Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences
What the job involves
- We are seeking a highly technical, creative, and execution-focused Senior Technical Product Marketing Manager that leads demo strategy, technical storytelling, and roadmap visualization for the Alteryx One platform
- This role sits at the intersection of Product, Engineering, Product Marketing, and Sales Engineering — responsible for translating complex data and AI capabilities into compelling, scalable demo experiences and roadmap narratives that drive understanding, differentiation, and deal velocity
- Own demo strategy for Alteryx One: Define and scale a cohesive demo strategy that showcases platform value, differentiation, and real-world use cases across the customer journey
- Build world-class demo experiences: Design and develop demo environments, walkthroughs, videos, and scripts that bring Agentic Analytics and the Alteryx One platform to life
- Translate roadmap into reality: Create scalable roadmap storytelling assets (demo-ready scenarios, narratives, and visualizations) that clearly communicate product vision and future value
- Enable technical field teams: Partner with Sales Engineering and GTM teams to deliver repeatable demo frameworks, training, and assets that increase consistency, confidence, and win rates
- Support strategic deals: Engage directly in high-value opportunities to deliver roadmap vision and technical storytelling aligned to ICP and account-based strategies
- Drive launch and event excellence: Lead and support demos for product launches, customer engagements, executive briefings, and major events (1st- and 3rd-party)
- Infuse competitive differentiation: Embed competitive insights and ecosystem positioning into demos and roadmap narratives to strengthen differentiation in-market
- Scale technical storytelling: Build a centralized, reusable library of demo and roadmap assets that are easily accessible and broadly adopted across teams
- Partner deeply with Product & Engineering: Influence how features are showcased and experienced, ensuring technical accuracy and alignment with product direction
- Elevate platform narrative: Helps reinforce Alteryx’s leadership in Agentic Analytics through compelling, technical storytelling that bridges product innovation and customer value
- What success looks like in the first 6 months:
- Demo strategy scaled and adopted: A clear, standardized demo framework is established and consistently used across Marketing, Sales, and Product teams
- High-impact demo library built: A robust set of reusable demos, walkthroughs, and video assets is widely adopted and leveraged across the organization
- Field confidence increased: Sales Engineering and GTM teams demonstrate improved consistency, effectiveness, and confidence in demo delivery
- Roadmap storytelling elevated: Clear, compelling roadmap assets are used in executive conversations and strategic deals to communicate future vision
- Stronger deal support and influence: Technical storytelling contributes directly to improved win rates and progression in high-value opportunities
- Cross-functional alignment strengthened: Product, Marketing, and GTM teams are aligned on how Alteryx One is demonstrated and communicated
Salary benchmarks
Our take
Alteryx brings a suite of tools to automate data driven processes on a large scale, massively speeding up data based procedures. The system also uses AI to analyse data and provide insights to enable rapid decision making.
What Alteryx does differently from other data science tool developers is focus on the accessibility of its software, taking a low code/no code approach. This allows for greater collaboration between people with differing skill sets, speeding up processes for its users.
The business has made some strategic partnerships over time, most notably with Snowflake and Blue Prism. And with AI becoming more, Alteryx is projected to make major inroads in its market as more companies turn to automated solutions for data analysis.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2015
$85m
SERIES C
Oct 2014
$60m
SERIES B
Total funding: $217m
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Dean Stoecker
(Executive Chairman)Dean began his career as a Sales Manager at D&B and Strategic Mapping for 6 years, before working as CEO of SRC for 13 years. In 1997, he co-founded Alteryx, serving as CEO from 2010, and has been Executive Chairman since 2020.
Share this job
View 22 more jobs at Alteryx