Demand Generation Manager, Fieldwire

• 7+ years relevant experience (demand generation, growth marketing, or general marketing)
• Deep understanding of paid media strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, earning trust as a strategic business partner
• Proven track record of defining and executing programs with a wide range of cross-functional stakeholders
• Varied background across marketing disciplines
• Excellent analytical skills

Desirable

• We are looking for a strong Demand Generation Manager to lead Fieldwire’s digital marketing motion. As a Demand Generation Manager, you will manage our 7-digit paid acquisition budget and collaborate with our partners at Hilti (parent company) to scale lead generation strategies for maximum revenue impact
• We expect you to adopt a data-driven approach to marketing, with a focus on the bottom-line value of the programs. Fieldwire is at the start of its journey to change the construction industry and needs passionate, talented people to join us in achieving the mission
• Define, drive, and execute Fieldwire’s digital marketing strategy
• Work with our Digital Ads Manager to deliver on paid acquisition campaigns
• Drive alignment and enforce SLA with go-to-market teams
• Monitor performance metrics and budget tracking
• Explore and prioritize new opportunities for Fieldwire
• Own the acquisition of new customers through digital channels (SEM, SEO, email marketing)
• Manage budgets and forecasts, optimize initiatives for impact on the bottom-line
• Spearhead the launch of inbound campaigns for new geographies, product lines, and industries
• Build and operate a marketing motion to supercharge cross-selling between Hilti (parent company) and Fieldwire
• Manage and nurture the relationship with the local Sales teams
• Optimize the entire conversion funnel and continuously experiment