Senior Web Marketing Manager, Personio
+ Pre-IPO equity
2-3 days a week in office
Intelligent HR platform for SMEs
Open for applications
Intelligent HR platform for SMEs
1001+ employees
Open for applications
+ Pre-IPO equity
2-3 days a week in office
1001+ employees
Company mission
Personio is an intelligent HR platform that helps organizations unlock the power of people
Role
Who you are
- Experience: 5+ years in a growth, digital marketing, or web optimization role, ideally within a fast-paced SaaS environment
- International SEO Expertise: Proven track record in scaling performance and managing multi-language SEO strategies, including technical, on-page, and off-page optimization
- User-Centric Testing: Strong experience with A/B testing, multivariate testing, and data-driven experimentation to optimize user experiences and conversions
- Agency and Freelance Management: Demonstrated ability to manage and collaborate with SEO agencies and freelancers to deliver high-impact results
- Analytical Skills: Proficient in web analytics tools (e.g., Google Analytics, Adobe Analytics) and conversion optimization platforms
- Collaboration: Experience working cross-functionally with product, design, and content teams to execute digital marketing initiatives
- Communication: Strong written and verbal communication skills with the ability to present complex data and insights clearly to stakeholders
Desirable
- Experience in the HR software category
- Additional languages (German, Spanish, Dutch) advantageous
- Familiarity with agile project management methodologies
- Experience in Conversion Optimisation
- Familiarity with prioritisation frameworks/approaches such as RICE and effort/impact
What the job involves
- We are seeking a talented digital growth marketer to join our dynamic Digital Marketing team, in this fast paced environment
- As the Senior Growth Manager / Digital Marketing Manager, you will be responsible for organic traffic acquisition (SEO), continually optimising and improving the web experience to drive engagement and conversion, and you will be obsessive and curious about performance and impact
- You will collaborate with the wider web and regional teams on A/B testing and user-centric experimentation, refine website performance based on data insights, and manage SEO agencies and freelancers to drive organic (pipeline) growth
- Your role will also include executing strategic SEO initiatives while collaborating with cross-functional teams to ensure a seamless and regionally relevant digital experience
- Your efforts will directly contribute to scaling Personio’s growth and enhancing our web experience for prospects and customers
- Develop and execute data-driven growth strategies to optimize Personio's digital presence and user acquisition funnel
- Collaborate cross-functionally to align growth initiatives with broader marketing, product, and business goals
- Be the objective eye that is looking holistically at the website for opportunities to improve user experience, message and design
- Collaborate on the ideation, design, and implementation of A/B tests and multivariate experiments to improve website conversion rates
- Leverage data and user insights to create targeted strategies for enhanced lead generation and customer engagement
- Drive SEO initiatives, including technical, on-page, and off-page optimization, to improve organic traffic and search rankings
- Work closely with content and web teams to align SEO strategies with overall marketing objectives
- Drive performance (qualified pipeline) through organic channels
- Analyze web performance metrics and user behavior to identify growth opportunities and experiments
- Report on key KPIs, ensuring actionable insights are communicated and presented to stakeholders effectively
Our take
Personio was set up to automate and simplify HR tasks with a single software. This means reducing admin and accelerating efficiency with data and processes seamlessly integrating with each other.
What sets Personio apart from its competitors is the fact that its solution covers all the core HR processes that are key to every company’s success and can be performed in one place. This gives HR professionals the time and energy to focus on more strategic topics like talent development and employer branding. Personio has over 15,000 customers, among which are 1.5 million employees using its software.
With substantial funding from multiple investors, Personio is focused on growing the tools it offers as well as expanding into what they describe as “people workflow automation". With 1.7 million small and medium-sized businesses still stuck in the spreadsheet era, Personio will deliver even more value to businesses in years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$200m
Series E
Oct 2021
$270m
Series E
Total funding: $724.2m
Company benefits
- Competitive compensation package that includes salary, benefits, and pre-IPO equity
- We love to celebrate our success and spend time together at Personio with regular company and team events like local summer sessions and local year-end celebrations.
- Choose between multiple sustainable transportation options, like a subsidised bike lease or monthly transit ticket
- Invest in your retirement via the Personio Pension Scheme, including a Personio contribution
- 1 Impact Day you can use to have an impact on the environment and society – one for an individual project of your choice and one for a company-wide initiative
- We follow an office-led, remote friendly working model, including opportunities to work from home and international locations. Many of our teams have designated days for gathering in the office to enhance collaboration and foster a sense of community.
- Receive generous family leave, child support, mental health support, and sabbatical opportunities
Company values
- Exceed Customer Expectations - We anticipate, prioritize, and solve for the needs of our customers
- Deliver Exceptional Results - We dream big and move with urgency to make great things happen
- Elevate One Another - We work together as trusted partners to amplify our collective impact
- Care to Challenge - We care personally and challenge directly to unlock our full potential
- Ignite Positive Momentum - We embrace the challenge with a positive mindset and celebrate our wins together
Company HQ
Old Town, Munich, BY
Articles
Leadership
Hanno Renner
(Co-Founder & CEO)Also co-founded Feedbackme in 2015 and is a member of the "Advisory Board of the Young Digital Economy".
Jonas Rieke
(Co-Founder & COO)Maria Angelidou-Smith
(Chief Product & Technology Officer)Named to Business Insider’s 100 People Transforming Business in 2020.
Lenke Taylor
(Chief People Officer)Leading people-centered vision and teams to build global companies.
Philip Lacor
(Chief Revenue Officer)About I am passionate about building B2B SaaS companies and driving hyper growth.
Birgit Haderer
(Chief Financial Officer)20+ years of experience in developing and executing strategies in various industries in both Germany and the USA, with a strong technology focus.
Naman Khan
(Chief Marketing Officer)Data driven, user focused and able to grow product categories across both product lead & sales lead GTM models.
People progressing
Alexander began his journey with us as a student intern in 2020. His progression from Sales Development Representative (SDR) to Account Executive highlights how you could grow at Personio.
Head of Payroll Sales at Personio, Europe's leading all-in-one HR software platform for small and medium-sized organizations.
Diversity, Equity & Inclusion at Personio
- Our Count Me In DEI survey is designed to measure our progress towards our DEI goals and identify gaps and improvement areas to inform our planning of future initiatives.
- Our Diversity Committee ensures all communities have an equal voice in everything we do and includes representation from our six Employee Resource Groups (ERGs). We build inclusion through monthly educational sessions, empowerment programs, and celebrations that promote awareness and allyship.
- Supporting and uplifting women in tech is one of the most impactful ways to drive positive change. Building on our 2023 initiatives, we have continued these efforts and introduced additional programs, maintaining our commitment to long-term progress as we move through 2024 and beyond.
- To find out more about Personio’s commitment to diversity and inclusion to ensure we are a company where everyone can embrace their uniqueness, visit our page https://www.personio.com/about-personio/diversity/
Share this job
View 27 more jobs at Personio