Senior Growth Marketer, Mollie
Self Serve Activation
More information about location
Payment service provider
Job no longer available
Payment service provider
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To make payments and money management effortless for every business in Europe.
Role
Who you are
- You are a top-notch growth marketer with a passion for creating impactful lead nurturing and conversion strategies, and you thrive in tech company environments, then this is the perfect opportunity for you!
- Commercial Acumen: A deep understanding of funnel commercial value creation, with a strong emphasis on lead nurturing and CRO
- Work Experience: 5+ years working experience, of which 3+ years working closely with Product teams
- Marketing Expertise: Proven experience in a marketing role, preferably in B2B (SaaS) companies
- Technical Comfort: Ability to work seamlessly with engineers and accelerate impact by applying technological improvements
- Influential Communicator: Strong persuasive skills to influence stakeholders and drive key initiatives successfully. Able to navigate the complexities of large organisations while maintaining an entrepreneurial mindset
- Leadership Skills: Experience leading a team and influencing without authority
- Data-Driven: A strong analytical mindset with a data-driven approach to decision-making and strategy formulation
- Experimentation: experience with applying various experimentation and validation techniques in a marketing or product context (e.g. A/B testing)
- Product sense: Keen sense for UX/UI, ensuring a seamless and engaging user experience while working closely with Product Managers in the onboarding domain
- Customer-Focused: Comfortable and experienced in direct customer interactions to gather insights and enhance their onboarding experience
What the job involves
- Mollie is seeking an entrepreneurial and forward-thinking senior Growth Marketer to significantly increase our activation rates and drive substantial new customer growth
- This is your chance to play a crucial role in transforming Mollie’s onboarding experience and driving activation rates to new heights
- As the Senior Growth Marketer - Self-Serve Activation, you will lead a new Activation team within the Onboarding domain
- This domain is responsible for helping users who sign up for Mollie, getting through the regulatory KYC hurdles smoothly and adopting Mollie’s products successfully
- Your team’s primary objective is optimising the onboarding conversion for our self-serve leads. These leads won't get in touch with a sales person and represent the vast majority of our (potential) new customers. Your responsibilities will include:
- Lead Nurturing Strategy: Develop and execute a tailored lead nurturing strategy that drives activation. Implement lead scoring and segmentation strategies to enhance campaign effectiveness
- Campaign Development and Execution: Design, implement, and test segmented nurture campaigns across multiple channels. Develop a CRO/experimentation strategy to optimize touchpoints (e.g. email, in-app, push) during onboarding and maintain a well-organised campaign overview and results library
- Customer Insights: Conduct customer discovery initiatives, such as surveys and direct calls, to gather valuable insights and fine-tune your strategies
- CRM/Customer Engagement Tool Adoption: Play an instrumental role in adopting a currently being sourced CRM/customer engagement tool, ensuring a smooth transition and seamless integration with existing touchpoints
- Stakeholder Collaboration: Build strong relationships with Central and Local Marketing teams to identify and prioritise conversion opportunities. Work closely with Central Marketing to align strategies, initiatives and campaign creation
- Reporting and Accountability: Report on self-serve activation metrics across a growing number of markets, educate stakeholders on conversion processes, and demonstrate the commercial value of the function
- Leadership: Lead a small growth team with commercially minded engineers and coordinate with marketers, product, designers and data analysts to create compelling campaign concepts. Establish strong relationships with Onboarding teams to achieve a cohesive customer onboarding experience
Our take
Mollie, an Amsterdam-based startup, enables businesses to integrate payment methods into websites or apps via an API, improving upon the difficult options offered by traditional banks. Focused on the SMB market, Mollie serves over 120,000 businesses, including Deliveroo, Unicef, and Acer.
Recent funding supported international expansion and the launch of Mollie Capital in the UK, providing SME merchants quick and flexible funding up to £250,000. This service has already provided over €50 million in loans to more than 5,000 SMEs in Europe.
In 2023, Mollie reported a 36% increase in net revenue to €99 million, driven by larger customers and new products. Operational costs fell by 30% due to AI-driven efficiencies and the launch of MollieGPT for customer support. With continued international expansion and innovative products, Mollie aims to simplify financial processes for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
76% employee growth in 12 months
Company
Employee endorsements
Career progression
"The paths for progression are clear at Mollie. If you want to grow in a specific area or as a manager, there is scope to do so. Because the company..."
Funding (last 2 of 3 rounds)
Jun 2021
$691.4m
SERIES C
Sep 2020
$106m
SERIES B
Total funding: $823.4m
Company benefits
- Noise cancelling headphones
- MacBook
- Birthday off
- Complimentary baby days
- 20 days working from abroad
- 25 holiday days
- Commute reimbursement
- Work from home budget
- Bike lease plan
- Internet allowance
- In-office lunch
- Wellbeing program
- Pension contribution
- Health insurance
- Bonus scheme
- Equity plans
- Referral bonus
- Learning platform
- Mentor program
Company values
- Be loved: We genuinely seek out what’s best for our customers, partners, and people. We treat everyone with respect
- Be bold: We do things because they are the right things to do. We have the courage to take risks and challenge the status quo. We always strive to be the best version of ourselves
- Be authentic: We take pride in being our true selves. We believe that every person matters. We dare to make tough decisions and know that small things can make a big difference
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Articles
Leadership
Koen Köppen
(CEO, not founder)Previously worked at Klarna in roles including Director of Global Solutions, VP of Product, and CTO.
Salary benchmarks
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