Director of Email Marketing Strategy and Execution, Palo Alto Networks
$204-281.5k
More information about location
Office located in Santa Clara, CA
Leading cybersecurity protections and software platform
Be an early applicant
Leading cybersecurity protections and software platform
1001+ employees
Be an early applicant
$204-281.5k
More information about location
Office located in Santa Clara, CA
1001+ employees
Company mission
To be the cybersecurity partner of choice, protecting our digital way of life.
Role
Who you are
- Bachelor's degree with 15 years of experience, or Master's degree with 12 years of experience, or PhD with 8 years of experience in marketing or a related field
- Minimum of 10 years of experience in email marketing, including direct experience managing a diverse team of specialists
- Expertise in mapping complex customer journeys and designing behavior-triggered automation workflows from lead capture to retention
- Demonstrated experience with enterprise-level marketing automation platforms (e.g., Marketo, Pardot, Eloqua)
- Strong analytical skills with proven experience presenting channel performance, strategy, and data-driven insights to leadership
Desirable
- Experience integrating email with other channels like SMS, Push Notifications, and Direct Mail to create a cohesive messaging strategy
- Experience with workflow efficiency tools such as Asana, Jira, or Monday.com to improve production timelines
- Experience collaborating with Data Science teams on advanced attribution models (e.g., U-shaped, W-shaped, Media Mix Modeling)
- Leadership in building a 'culture of experimentation,' moving beyond simple A/B tests to complex multivariate testing
What the job involves
- We are looking for a strategic, data-driven, and highly creative Director of Email Marketing Strategy and Execution to lead our lifecycle marketing engine
- You will architect the entire customer journey, owning the strategy and execution of all email communications, sophisticated automation workflows, and multi-channel nurture programs designed to drive acquisition, retention, and lifetime value
- The Marketing team at Palo Alto Networks is a results-oriented, metrics-driven, and creative team of marketers, leading the charge in all aspects of marketing
- You will be a part of a growing, passionate, and dynamic team with an opportunity to work on challenging and exciting projects – centered on what we believe is one of the most significant mission statements in the world
- Build and execute a comprehensive global email and automation roadmap that aligns with company revenue goals and simplifies our marketing approach
- Design and implement complex, behavior-triggered nurture sequences for various personas across the entire customer lifecycle, focusing on the details of each step
- Proactively collaborate and ensure alignment with Content, Design, Product, and Sales teams to create high-converting assets and achieve shared business goals
- Lead a rigorous A/B and multivariate testing culture, challenging curiously to continuously optimize performance metrics like open rates, CTR, and conversion
- Track, analyze, and report on key performance indicators (KPIs), translating data into actionable insights and practical solutions for executive leadership
- Build, manage, and empower a high-performing team of email strategists and execution specialists, holding the team accountable for results
- Govern all email touchpoints to optimize the user experience and oversee the health, segmentation, and personalization of the marketing database
- Drive AI automation initiatives to enhance personalization, optimize copy, and reduce manual execution efforts through applied learning
Our take
With cyber threats evolving at lightening speed, businesses need robust solutions to protect their data and infrastructure. And the global cybersecurity market is projected to grow significantly, driven by increasing cyberattacks and the adoption of digital transformation initiatives. Because of this, companies are seeking security platforms that can address these challenges efficiently.
That's where Palo Alto Networks steps in, a frontrunner in the cybersecurity arena. It offers a suite of AI-powered security solutions designed to safeguard enterprises across various sectors. Its platforms, such as Cortex XSIAM and Prisma AIRS, integrate advanced threat detection, zero trust architecture, and real-time response capabilities so organizations are ready to manage and mitigate risks.
Its leadership is evident too, with impressive growth and strategic partnerships. Recently the company surpassed $1.5M in sales through the Google Cloud Marketplace, highlighting the demand for its innovative security solutions. Additionally, a collaboration with AT&T aims to enhance cybersecurity offerings, further solidifying its position in the market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$34m
SERIES A
May 2022
$11m
SEED
Total funding: $45m
Company benefits
- Healthcare: We value your health and provide options so you can choose what best supports your lifestyle and personal health goals. Various nationwide plans — including Blue Shield of California, Kaiser Permanente, Delta Dental, VSP, and more — are available to you and your family. Our providers offer the flexibility you want and the coverage you need
- Wellness: With a large on-site gym and daily, instructor-led exercise classes at HQ in Santa Clara, Palo Alto Networks actively supports employee fitness. Our juice bar, Gym & Juice, features fresh juice blends, a quick and nutritious option pre- or post-workout. And our ongoing wellness speaker series highlights the latest trends in health and wellness
- Development: Professional development is serious business at Palo Alto Networks, where the Talent Development team offers 25+ courses to help employees boost their careers and develop leadership capability
- Financial: Most roles are eligible for equity grants, and we now offer new hires a quarterly vesting schedule right away. We want you to be fairly compensated and rewarded as soon as you make an impact – on our team, that happens immediately! And because we consider every employee a stakeholder in our long-term success, we offer an Employee Stock Purchase Plan (ESPP) with a 24-month lookback. From life insurance to health savings accounts, we provide ways to help you protect and grow your wealth. Palo Alto Networks offers both traditional and Roth 401(k) options, along with a company match of 50% to a max annual amount of $1,000
- Time Off: In addition to paid corporate holidays, Flexible Time Off programs empower our employees to balance their work schedules with personal time off. We offer 12 weeks of full pay for medical leave and 6 weeks of full pay for parental leave. As a company with strong ties to the military and veterans, we also offer 26 weeks of full pay for military leave
- Perks: Our corporate discount program provides employees with significant discounts on merchandise, travel and entertainment. We offer many on-site perks at headquarters, including cafeterias, fuel service, dry cleaning service, EV charging stations, and a company store. We also provide complimentary drinks, fresh fruit, and snacks in break rooms across our campus to help everyone power through the day. Life at Palo Alto Network
Company HQ
Santa Clara, CA
Leadership
Nikesh Arora
(CEO & Chairman)Previously the President and COO at SoftBank, CBO at Google, and CMO at T-Mobile.
Nir Zuk
(Founder & CTO)Previously CTO at NetScreen Technologies, which was acquired by Juniper Neworks in 2004. They also co-founded OneSecure where they served as CTO and was the Principal Engineer at Check Point Software Technologies.
Lee Klarich
(CPO)Initially joined Palo Alto in 2006 as the EVP of Product Management and became CPO in 2018. Prior to this, they were the Director of Product Management at Juniper Networks and a Product Line Manager at NetScreen Technologies.
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