Senior Product Marketer, Phantom
$150-180k
+ Equity & performance bonus program
Crypto wallet built for DeFi & NFTs
Open for applications
Crypto wallet built for DeFi & NFTs
201-500 employees
Open for applications
$150-180k
+ Equity & performance bonus program
201-500 employees
Company mission
To make the digital economy safe and easy to use for everyone.
Role
Who you are
- 5+ years experience as a full-time Product or Content Marketer
- Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
- Excellent communication and storytelling abilities to convey product benefits effectively
- Understanding of marketing principles and digital marketing tactics
- Creative thinking to develop innovative marketing strategies and content
- Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis
- Excellent written and verbal communication skills
- Data-driven, comfortable interpreting data to generate insights and inform creative decisions
- Proven ability to influence cross-functional teams without formal authority
- Experience in crypto
What the job involves
- As a Senior Product Marketer at Phantom you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption
- This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing
- There will be a lot of space to conceive, own and drive initiatives - with 16M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale
- Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting
- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors
- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
- Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
Our take
Cryptocurrency wallets provide a way to protect secret information that gives users control over your digital assets. Many crypto enthusiasts prefer the wallet option as non-custodial wallets remove the third-party option and users gain full control over their data. Phantom is a cryptocurrency wallet that creates a space for users to buy, send, receive, swap tokens and collect NFTs.
Phantom hosts the Solana blockchain, though Ethereum is generally more popular within the crypto world, Solana is said to have faster speeds and lower transaction costs. Offering the same wallet features as its competitors, the company is setting itself apart with newer features like the “Burn NFTs” feature allowing users to remove spam NFTs sent by attackers and support them in dodging NFT theft prevalent in the sector. The company prides itself on extremely high-security factors.
Founded in 2021, the company has an impressive firm valuation of $3B and has earned its place as a top-rated crypto wallet. As the crypto space continues to evolve, Phantom is positioning itself not just as a wallet, but as a comprehensive platform for managing the full range of digital assets and decentralized applications.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2022
$12m
SERIES A
Dec 2021
$4m
SEED
Total funding: $16.3m
Company benefits
- Daily meal benefit
- Unlimited PTO
- Comprehensive health plans
- Learning & development
- Montlhy wellness benefit
- Global company offsites
Company HQ
SoMa, San Francisco, CA
Leadership
Brandon Millman
(Co-Founder & CEO)An extensive background in Engineering, most recently working as Senior Engineer at Twitter and Engineering Manager/Tech Lead 0x.
Chris Kalani
(Co-Founder & CPO)Previously worked as a Product Designer at Facebook, went on to co-found and become CEO of Wake. Is currently an Advisor at Talentdrop.
Francesco Agosti
(Co-Founder & CTO)Worked as a Software Engineer at Yelp, and went on to work through several roles at 0x, most recently as Tech Lead.
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