Industry Marketing Lead, Braze
Retail & eCommerce
$175-195k
OTE
$121-135k
BASE
+ Restricted Stock Units
Customer engagement platform
Open for applications
Customer engagement platform
1001+ employees
Open for applications
$175-195k
OTE
$121-135k
BASE
+ Restricted Stock Units
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- Strategic Thinker: You have a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
- Content Creator: You’re skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value
- Industry Expert: You bring deep knowledge of the Retail & eCommerce industry, with a proven track record of developing effective marketing strategies in this space
- Collaborative Leader: You excel in cross-functional environments and can influence and lead teams across different departments
- Communicator: You have exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences
- Problem Solver: You have a resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution
- BA/BS degree required; MBA or relevant advanced degree a plus
- 5-7 years of marketing or sales experience, with expertise in the Retail & eCommerce industry preferred
- Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
- Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
- Experience working with cross-functional teams and managing relationships with key stakeholders
What the job involves
- As the Industry Marketing Lead for Retail & eCommerce, you will be responsible for developing and executing industry-specific marketing strategies that resonate with Retail & eCommerce brands
- This role will focus on driving adoption and demonstrating the value of Braze’s platform in helping these brands achieve their marketing objectives
- You will work closely with our sales, product marketing, and customer success teams to position Braze as the leading customer engagement solution in the Retail & eCommerce industry
- Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & eCommerce industry
- Collaborate with sales and sales strategy teams to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
- Develop a go-to-market strategy targeting key Retail & eCommerce audiences, leveraging industry insights to drive platform adoption
- Create and manage content and marketing programs that highlight the relevance of Braze for the Retail & eCommerce industry, from white papers and case studies to webinars and thought leadership
- Work with product marketing to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions
- Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our Retail & eCommerce customers
- Serve as Braze’s expert on the Retail & eCommerce industry, offering insights and expertise to internal teams and clients
- Train sales teams and facilitate the ongoing exchange of knowledge and best practices across regions and departments
- Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt its placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% female employees
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Equity Stake: We provide equity to full-time employees—regardless of role or tenure—so that when we grow and succeed, you do, too
- Learning & Development: We support your professional growth through formal career pathing, the Braze University learning platform, and tuition reimbursement
- Remote Availability: Braze fosters an environment that harmonizes the needs of the business and the needs of its employees
- Global Presence: Our global presence—10 cities and growing—provides opportunities to work and connect with top talent around the world
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Seek the Truth: We combine intelligence with humility to challenge our assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
- Developing robust methods to track and measure representation data across different intersectionalities
- Expanding our presence at affinity events, including conferences, meet-ups and in-house gatherings
- Enhancing our manager training program to incorporate DEI-specific training within the curriculum
- Integrating DEI concepts into existing training, including new hire onboarding
- Launched a company-wide mentorship initiative, which aims to cultivate a richer employee experience and foster a sense of community throughout our workforce
- Enhancing recruiting efforts and manager training to embed inclusivity in our business processes
- Supporting 10 employee resource groups (ERGs) that represent diverse affinity groups and interests
- Organized the ERG Lead Summit, which facilitates the exchange of experiences, insights, and best practices among ERG Leaders
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