Senior Specialist of Partnerships, Events & Webinars, South Pole

• Previous experience of planning, organising and delivering: in-person hosted events, presence at sponsored events and conferences, webinars and virtual events
• Strong communication skills and the ability to navigate different opinions and priorities
• Strong organisational and time management skills, with the ability to work at pace and to adapt to changing dynamics
• Solid understanding of the broader Marketing channel mix and the ability to build relationships across multiple teams
• A strong team player, self starter with the ability to take initiative
• Strong analytical skills to track performance, measure effectiveness and provide data-driven recommendations for improvement
• Innovative mindset with the ability to challenge the status quo, generate new ideas and enhance the impact of our partnerships, events and webinars
• High attention to detail and commitment to quality

Desirable

• The Senior Specialist, Partnerships, Events & Webinars (PEW), MarComms will take ownership of the execution of in-person events, webinars and digital events in North America
• This role will also play a critical role in developing the strategy, in collaboration with regional leadership and the Senior Manager, Global Communications and Regional Lead, North America
• This role will focus on executing strategies that align with the company’s overall marketing and communications objectives while driving audience engagement and optimizing for performance
• This role provides the opportunity to further enhance the effectiveness of events, webinars and digital events across North America, making a strategic impact on overall business goals
• Collaborate with the Senior Manager, PEW to further develop and execute a regional marketing strategy for webinars, and in-person and digital events, ensuring alignment with the global MarComms strategy
• Create and roll out diverse webinar and digital event formats suited to different stages of the marketing funnel and tailored to regional needs, with a focus on lead generation, brand awareness, and nurturing existing accounts
• Identify critical regional events to attend and sponsor, aligned to the global marketing strategy, and execute delivery working in close collaboration with global and regional stakeholders
• Continuously monitor industry trends and best practices in webinar and digital event marketing to enhance strategies and ensure best-in-class execution
• Work closely with the product and brand teams to identify topics that align with both audience interests and business objectives
• Repurpose webinar content across different marketing channels such as blog posts, social media, and email campaigns, ensuring broader reach and engagement
• Partner with the Global Digital Growth Marketing team to leverage marketing automation tools for the promotion of webinars, registration management, and follow-up with attendees
• Apply A/B testing, audience segmentation, and performance analysis to continuously optimize webinar campaigns and improve overall performance
• Oversee the full production cycle of webinars and digital events, including scheduling, content development, speaker coordination, and technical logistics
• Ensure smooth execution of live events, manage troubleshooting, and facilitate audience interaction to deliver a seamless and engaging attendee experience