Head of Marketing, Workwize
Pay range: $180 - $260 USD. + Bonus + Equity package.
Global IT hardware management
Be an early applicant
Global IT hardware management
101-200 employees
Be an early applicant
Pay range: $180 - $260 USD. + Bonus + Equity package.
101-200 employees
Company mission
To unlock boundless opportunities for a global workforce.
Role
Who you are
- Has done this exact ride. Has personally led marketing through the scale-up phase to €50M+ ARR with proven results not as a passenger on an established brand or a large inherited team, but as the leader who built it
- Demand gen native, full-funnel fluent. Deepest expertise is in demand generation: has personally built the channel mix, attribution, and growth model at scale-up stage. Equally fluent in product marketing and brand: has hired and led those functions and understands they are what make demand gen convert and compound, not support acts
- Creates cohesion. Takes a set of strong individual players and turns them into one connected team with shared goals, clear ownership, and a working rhythm
- Puts the right people in the right seats. Analytically assesses talent, designs the org around strengths, and makes fast, evidence-based calls on team development and ownership
- Makes growth predictable. Builds the attribution and reporting to know why the number moved, and can explain every month up, down, or flat with evidence
- Decides on data. Changes direction based on what the numbers show, not on habit or opinion
- Owns the number. Treats demand gen targets as a personal revenue commitment
- Ships fast. Implements obvious wins immediately while building the longer-term strategy in parallel
- Leads through leaders, executes when speed demands it. Builds the function around strong pillar leads in demand gen, product marketing, and brand, and manages through them, but personally runs any pillar that isn't yet led rather than letting it wait for a hire. Never too senior to write the brief, run the launch, or fix the campaign when it's the fastest path
- Communicates with clarity. Sales, Product, and leadership always know the plan, the numbers, and what's changing before it changes
- Works with Sales and Product, not in isolation. Knows inbound only counts when it converts to Stage 2 pipeline
What the job involves
- Workwize built the first version of its marketing function, fueling rapid company growth and proving the demand is there
- The next phase requires a different kind of leader: one who turns those first successes into one integrated, predictable growth machine
- The Head of Marketing owns the entire function strategy, team, and execution across three engines that fuel each other: demand generation, product marketing, and brand
- None of them is secondary; this leader designs the system where they compound
- They have already led marketing through the scale-up ride to €50M+ ARR as the leader who built it, and they know how to make growth predictable rather than lucky
- Within 12 months they put Workwize on a clear path to 3x demand gen, deliver month-over-month growth they can fully explain, and stand up product marketing and brand as motions that drive new logo growth and turn customer adoption into expansion and retention
- This person is the reason inbound becomes the dominant driver of new-logo revenue in 2027
- Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand
- Read the function honestly, then design the target structure with clear ownership across all three pillars and put the right people in the right seats
- Define the three highest-leverage priorities, sequence them, and get them moving fast, shipping obvious quick wins immediately rather than parking them behind a strategy deck
- Build a demand gen growth model the business can trust: a defensible view of where each channel can go, the leading indicators behind it, and the attribution to know what's actually working
- Explain every month's number with evidence, whether it moves up, down, or flat
- Run product marketing as an engine that enables Sales and CSM, drives feature adoption among existing customers, and feeds the funnel with sharp positioning and messaging
- Make brand consistently reinforce the category position that makes demand gen convert
- Keep Sales, Product, and leadership ahead of every change rather than behind it
- Lead through strong pillar leads where they exist, and personally run any pillar that doesn't yet have one, staying close enough to write the brief, run the launch, or fix the campaign when that's the fastest path
- Put Workwize on a clear, evidenced path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new-logo revenue in 2027
Our take
Workwize is a procurement and management platform tailored specifically to meet the evolving needs of remote and hybrid working. At its core, Workwize prioritises customisation, flexibility, and transparency, enabling companies to effectively manage and procure the essential technologies and tools vital for their workforce.
Based in the Netherlands, Workwize has swiftly garnered acclaim, serving fast-growing startups and established enterprises alike within its native landscape. With its appeal extending globally, securing players such as Netflix to leverage its services within Europe. For a young company born out of the pandemic, Workwize has charted an impressive trajectory, underlining the enduring relevance of hybrid and remote work models well into the 2020s.
Backed by multiple rounds of funding, Workwize has embarked on an ambitious expansion journey across Europe, capitalising on its existing client base spanning fifteen countries. Furthermore, strategic investments in workforce augmentation underscore a promising phase of growth for the company, poised to solidify its position as a frontrunner in shaping the future of workplace management and procurement solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2025
$14.9m
SERIES A
Jan 2022
$1.8m
SEED
Total funding: $17.2m
Company benefits
- Dynamic Work Place: Work flexibly with hybrid and remote options, plus the ability to work from anywhere for up to four weeks each year.
- Diverse, Global Team: Collaborate with a diverse team across cultures, unified by English, and anchored by our Amsterdam headquarters.
- Heart of Amsterdam: Enjoy the centrally located headquarters in Amsterdam with scenic views of the iconic canals.
- Home oFfice Budget: Receive a MacBook and a home office budget to ensure you’re set up for success anywhere.
- Monthly Team Events: Connect and celebrate with regular team events, meet-ups, and milestone celebrations in Amsterdam..
- Time to Recharge: Take advantage of vacation policies tailored to your region, ensuring work-life balance wherever you are.
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Victor Dik
(Co-Founder & CCO)Previously a Planning and Portfolio Manager at Vodafone Ziggo, a Domestic Relationship and Recruitment Manager at Knowledge 2 Share Foundation.
Sebastiaan Scholten
(Co-Founder & CTO)Previously an Investment Banking Intern at Lazard and eCommerce Director at MIPACHA.
Michiel Meyer
(Co-Founder & CEO)Previously a Business Growth Manager & Head of Addity at Buckaroo, Head of Department at Addity Payments, Consultant at McKinsey & Company and FinTech Developer at CoInvestor.
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