Growth Marketing Manager, Rose Rocket
CA$95-120k
+ Stock option plan
Transportation management software
Be an early applicant
Transportation management software
101-200 employees
Be an early applicant
CA$95-120k
+ Stock option plan
101-200 employees
Company mission
To automate the way North America moves freight.
Role
Who you are
- 3+ years of Growth Marketing or Demand Generation experience:
- In B2B SaaS (ecommerce, logistics, supply chain, or platform products are a plus)
- Or experience in DTC marketing (understanding brand, channel entry and optimization, and performance channels)
- Hands-on execution skills: Can write poignant outbound sequence copy, create social content, optimize paid ads, and build landing pages when you have to
- Performance-driven mindset: Comfortable with A/B testing, cohort analysis, and ruthless prioritization based on 1-month or 1-quarter payback windows
- Strong storytelling and content creation skills, with the ability to simplify complex products for Rose Rocket’s target personas without losing depth
- Speed and experimentation: Ability to launch bets in 2 weeks, measure results, iterate fast, and kill what doesn't work
- Comfort working with configurable or platform-based products, not just single-feature solutions. If you find working in Zapier, N8N, or other automations - you’ll have a great time here
- Ability to move fluidly between strategy and execution in a fast-paced environment
- Strong cross-functional collaboration skills and a customer-first mindset
What the job involves
- Rose Rocket is hiring a Growth Marketing Manager to drive pipeline growth for TMS.ai, our next-generation transportation management platform
- This role sits at the intersection of Product, Marketing, Sales, and Customer Experience and is responsible for generating qualified Builder leads through hands-on experimentation, channel development, and demand-gen content
- TMS.ai combines the core power of a modern TMS with native intelligence, automation, and deep customization
- As Growth Marketing Manager, you'll ensure we reach the right Builders - systems thinkers who value flexibility and control - and convert them into high-quality pipeline through targeted experiments and performance-driven channels
- This is an ideal role for someone who enjoys moving fast, running experiments, and building MQL volume through creative, Builder-focused campaigns
- Growth Experimentation & Pipeline Generation
- Lead and execute growth experiments (bets/projects) focused on generating Builder-qualified MQLs with 1-month payback periods
- Own and run targeted outbound campaigns using AI-personalized messaging, TED point-solution positioning, and Builder-specific pain points
- Optimize high-traffic channels (carrier directory, paid search, Network referrals) to increase MQL volume and quality
- Track biweekly cohort performance (MQL→SQL volume, cost-per-lead, channel quality) and iterate rapidly based on data
- Content & Demand Generation
- Create Builder-focused demand-gen content including LinkedIn posts, YouTube shorts, blog articles, email sequences, and landing pages
- Execute organic social strategy on LinkedIn, X/Twitter, and YouTube to attract system-thinkers and automation enthusiasts
- Repurpose thought leadership and use-case stories into multi-channel content (carousels, short-form video, email nurture)
- Run A/B tests on messaging, CTAs, and creative to maximize Builder resonance and conversion rates
- Website & Brand Ownership
- Work with the Director of Growth to run TMS.ai website optimization including Builder positioning, conversion funnel improvements, and trial activation flows
- Maintain brand consistency across all growth channels and ensure messaging aligns with Builder narrative
- Collaborate with Product and Design on website updates, landing pages, and in-product CTAs
Our take
Rose Rocket was founded by experts who were deeply entrenched in the transport and freight industry. As the industry began a slow but steady shift towards adopting tech and automation, Rose Rocket was established to help freight providers improve communications with systems, customers, and teams.
Rose Rocket’s transport management software provides its customers a platform with the tools needed to be more scalable, nimble and robust than traditional solutions. Its customers can connect their own systems to popular third-party systems like Quickbooks, Samsara and RMIS through a wide range of integrations. This allows Rose Rocket to provide an ecosystem of services which competitors struggle to match.
The company has been able to garner venture backing since its early days, and has secured its position as an industry leader. Moving forwards, the company plans to accelerate the expansion into larger fleets in the enterprise, as well as its investments in product development and network collaboration efforts..
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$38m
SERIES B
Oct 2021
$25m
SERIES A
Total funding: $63.2m
Company benefits
- Flexible vacation: From short weekend getaways to leisurely vacation re-sets, we designed a program to allow you to take paid time off when you need it most
- Health and dental plan: Taking care of our team is about more than what happens in the office. We offer health and dental coverage for you and your family
- New parent incentive: Family is important to us, and new parents are encouraged to take time off when welcoming a new member. We offer parental paid top-up plans and return to work incentives
- Barista Training: We ❤️ our coffee! We nominate a values-driven employee to attend Pilot Coffe Barista Training and make espresso drinks for fellow co-workers at our in-house coffee bar
- Employee stock options plan: Each full-time employee is an owner at Rose Rocket. We believe our collected success should pay off for our team!
- Team-Wide Fun & Games: Chefs nights, craft clubs, trivia, you name it—we bring the hustle on and off the clock
- Personal & wellness days: From appointments, caregiving duties, to just needing a quiet day with a good book, our personal days give you the option to take the time you need when you need it
- TTC and GO Train accessible: Our downtown Toronto office is a short walk from the GO train and easily accessible from major TTC routes
- 5-minute walk to the Iconic St. Lawrence Market: Gourmet lunch and market-fresh finds are only a 5-minute walk from our office. 3 minutes if you power walk!
Company HQ
St. Lawrence, Toronto, ON
Leadership
Justin Sky
(Co-Founder & CEO)Previously worked as the CTO at FR8nex.com and as Founder at Spenz. Also has experience as a Product Manager at Telus
Alexander Luksidadi
(Co-Founder & CTO)Previously worked as a Solutions Architect at Stratus360 and a Software Architect at 3Sixty Labs.
Salary benchmarks
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