Growth Marketing Manager, Rose Rocket
CA$95-120k
+ Stock option plan
Transportation management software
Job no longer available
Transportation management software
21-100 employees
Job no longer available
CA$95-120k
+ Stock option plan
21-100 employees
Company mission
To automate the way North America moves freight.
Role
Who you are
- 3+ years of Growth Marketing or Demand Generation experience:
- In B2B SaaS (ecommerce, logistics, supply chain, or platform products are a plus)
- Or experience in DTC marketing (understanding brand, channel entry and optimization, and performance channels)
- Hands-on execution skills: Can write poignant outbound sequence copy, create social content, optimize paid ads, and build landing pages when you have to
- Performance-driven mindset: Comfortable with A/B testing, cohort analysis, and ruthless prioritization based on 1-month or 1-quarter payback windows
- Strong storytelling and content creation skills, with the ability to simplify complex products for Rose Rocket’s target personas without losing depth
- Speed and experimentation: Ability to launch bets in 2 weeks, measure results, iterate fast, and kill what doesn't work
- Comfort working with configurable or platform-based products, not just single-feature solutions. If you find working in Zapier, N8N, or other automations - you’ll have a great time here
- Ability to move fluidly between strategy and execution in a fast-paced environment
- Strong cross-functional collaboration skills and a customer-first mindset
What the job involves
- Rose Rocket is hiring a Growth Marketing Manager to drive pipeline growth for TMS.ai, our next-generation transportation management platform
- This role sits at the intersection of Product, Marketing, Sales, and Customer Experience and is responsible for generating qualified Builder leads through hands-on experimentation, channel development, and demand-gen content
- TMS.ai combines the core power of a modern TMS with native intelligence, automation, and deep customization
- As Growth Marketing Manager, you'll ensure we reach the right Builders - systems thinkers who value flexibility and control - and convert them into high-quality pipeline through targeted experiments and performance-driven channels
- This is an ideal role for someone who enjoys moving fast, running experiments, and building MQL volume through creative, Builder-focused campaigns
- Growth Experimentation & Pipeline Generation
- Lead and execute growth experiments (bets/projects) focused on generating Builder-qualified MQLs with 1-month payback periods
- Own and run targeted outbound campaigns using AI-personalized messaging, TED point-solution positioning, and Builder-specific pain points
- Optimize high-traffic channels (carrier directory, paid search, Network referrals) to increase MQL volume and quality
- Track biweekly cohort performance (MQL→SQL volume, cost-per-lead, channel quality) and iterate rapidly based on data
- Content & Demand Generation
- Create Builder-focused demand-gen content including LinkedIn posts, YouTube shorts, blog articles, email sequences, and landing pages
- Execute organic social strategy on LinkedIn, X/Twitter, and YouTube to attract system-thinkers and automation enthusiasts
- Repurpose thought leadership and use-case stories into multi-channel content (carousels, short-form video, email nurture)
- Run A/B tests on messaging, CTAs, and creative to maximize Builder resonance and conversion rates
- Website & Brand Ownership
- Work with the Director of Growth to run TMS.ai website optimization including Builder positioning, conversion funnel improvements, and trial activation flows
- Maintain brand consistency across all growth channels and ensure messaging aligns with Builder narrative
- Collaborate with Product and Design on website updates, landing pages, and in-product CTAs
Our take
Rose Rocket was founded by experts who were deeply entrenched in the transport and freight industry. As the industry began a slow but steady shift towards adopting tech and automation, Rose Rocket was established to help freight providers improve communications with systems, customers, and teams.
Rose Rocket’s transport management software provides its customers a platform with the tools needed to be more scalable, nimble and robust than traditional solutions. Its customers can connect their own systems to popular third-party systems like Quickbooks, Samsara and RMIS through a wide range of integrations. This allows Rose Rocket to provide an ecosystem of services which competitors struggle to match.
The company has been able to garner venture backing since its early days, and has secured its position as an industry leader. Now established, it has been expanding into larger fleets in the enterprise, as well as investing in product development. It also acquired Centro, that transforms unstructured email into structured data for supply chain software systems, to bolster its offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$38m
SERIES B
Oct 2021
$25m
SERIES A
Total funding: $63.2m
Company benefits
- Coffee Shop & Atrium
- Wellness Room
- Library
- Gamers Area
- Bike Storage & Showers
- Music Studio
- Employee Stock Options
- New Parent Incentive
- Personal & Sick Days
- Health & Dental Plan
- Team Fun & Games
- Commute Friendly
Company HQ
St. Lawrence, Toronto, ON
Leadership
Justin Sky
(CEO & Co-Founder)Previously worked as the CTO at FR8nex.com and as Founder at Spenz. Also has experience as a Product Manager at Telus
Alexander Luksidadi
(CTO & Co-Founder)Previously worked as a Solutions Architect at Stratus360 and a Software Architect at 3Sixty Labs.
Salary benchmarks
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