Senior Website Growth Lead, ContactMonkey

• We’re looking for someone who is data-driven, tech-savvy, and creative, with a deep understanding of user experience and conversion optimization techniques
• You have 6-8+ years of relevant web strategy experience, including expertise in conversion rate optimization (CRO) and proficiency in building and executing A/B tests
• Proficient in GA4 for web analytics
• Successful track record of increasing website conversion rates through experimentation and iteration - and tangible results to show for it!
• A growth mentality and a comfort level operating in fast-moving, high growth environments
• Strong analytical mindset with the ability to interpret data and test results, and turn them into actionable insights that drive decision-making
• Proficiency in A/B testing tools, such as Optimizely, Convert, VMO, etc
• Knowledge of experimentation methodologies including experiment design, hypothesis creation, and basic statistics
• Demonstrate an understanding of user behavior on websites, recognizing the impact of information presentation on user actions
• Embrace organization while maintaining flexibility, orchestrating projects like puzzles and involving the right individuals at the right stages for optimal results
• Seek answers to questions, synthesize quantitative and qualitative data, make data-driven decisions, and use available data to identify gaps and opportunities

Desirable

• As a Senior Website Growth Lead, you will play a critical role in enhancing the performance of our marketing efforts by optimizing the website conversion funnel. We’re a business driven predominantly by inbound marketing with the majority of our inbound revenue coming from organic content, which drives 200k sessions to our website every month
• You will analyze user behavior, identify pain points in the user journey, and implement strategies to increase the conversion rate, with a specific focus on driving demo requests, free trial sign-ups, and content downloads
• In your role as Senior Website Growth Lead you will work closely with our Head of Growth and Demand Generation Manager to manage our system of web experimentation and optimization
• This includes monitoring website analytics, identifying areas for improvement across blogs and landing pages, and creating and implementing testing strategies to improve conversion rates
• You will also work closely with cross-functional teams to ensure website optimization aligns with overall business goals
• Serve as a strong advocate for the creation and enhancement of marketing web pages, optimizing for desktop and mobile to serve diverse visitors
• Strive to strike a balance between conversion rate optimization, user experience, and long-term brand sentiment
• Leverage data and insights to craft a comprehensive web page optimization roadmap, oversee its execution, and monitor the performance of initiatives. Collaborate with the team to develop a roadmap for landing page and blog experiments, executing them within a robust A/B testing framework
• Apply effective B2C techniques to our experiments that would help achieve our B2B business goals
• Establish goals and key performance indicators (KPIs) for conversion rate optimization aligned with broader website and Acquisition team objectives
• Develop best practices, guidance, and templates for constructing new marketing web pages, consulting with partners across various departments for optimized outcomes
• Work closely with the SEO managers, content marketers, and other members of the Website team to shape the overall website strategy and identify new opportunities for landing pages
• Compose project briefs and collaborate with relevant stakeholders to ensure the successful execution of these briefs