Customer Activation Manager, Diageo
6-Months FTC
+ Bonus
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
+ Bonus
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Minimum of 4 years’ experience as Sales or Marketing Executive equivalent, with preference for previous on-trade experience
- Excellent Project Management skills
- Strong communicator interested in building relationships and work collaboratively within a team
- Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
- Analytical approach, insights-driven and strategic thinking
- Fluent English, preference for min. moderate level Dutch
What the job involves
- The Customer Marketing team works closely with our commercial team to understand the needs of shoppers and customers and then collaborate with the shopper & brand teams to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase
- This role will focus on the delivery of key On-trade channel projects (festivals, music, convenience, field sales) in the Netherlands (part of the Benelux & Nordics cluster), working closely with our On-Trade Customer Marketing Lead and other commercial colleagues
- With a commercial and analytical approach you will deliver best in class activations
- Project managing the implementation of key platforms & activations defined
- Partnering with Key Account Management in developing the business & achieving our growth ambition
- Ensuring customer commitment/nominations are secured within agreed lead times
- Measuring & evaluation activities to ensure we are constantly improving our plans
- Job Posting Start Date: 2025-12-15
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.8m
GRANT
Total funding: $8.8m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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