Senior Director of Sales Enablement, Dstillery
Leading AI ad targeting company
Be an early applicant
Leading AI ad targeting company
21-100 employees
Be an early applicant
21-100 employees
Company mission
To empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns.
Role
Who you are
- At least 8 years experience in sales enablement or sales support
- At least 5 years experience working in an advertising technology company or digital media agency. Data/audience solutions experience a plus
- Deep understanding of programmatic advertising
- A proven track record of standing up a sales enablement function and infrastructure
- Exceptional writing and content creation skills — sample work that shows crisp, persuasive collateral across various formats: one-sheets, case studies, talk tracks, and documentation
- Strong presentation and communication skills
- Proficiency with content creation tools: Canva/Figma, Google Slides/PowerPoint, documentation platforms
What the job involves
- Dstillery is looking for a Senior Director, Sales Enablement to support our sales team and help drive our next phase of growth
- This is a strategic and operational role that is responsible for designing, building, and operationalizing a scalable framework that enables Dstillery’s go-to-market teams to sell our growing portfolio of innovative audience targeting solutions with confidence, consistency and impact
- This role owns and drives the strategy, tools, and programs that elevate sales performance, and enable seamless go-to-market execution
- It will report directly to the SVP, Head of Sales, and will collaborate closely with Executive, Marketing and Product leadership to ensure that our go-to-market efforts are aligned, efficient and consistent
- This role will own the end-to-end enablement lifecycle—from onboarding and continuous learning to deal support, playbooks, and productivity analytics—ensuring that our go-to-market teams are executing at the highest level, and have access to all of the messaging, tools and support that they need to be successful
- Collaborate with leadership across Sales, Client Success, Product, Marketing, and Operations to design and operate a sales enablement framework that will power execution of our go-to-market strategy
- Define our market positioning, develop compelling narratives for different customer segments, and translate strategy into actionable programs
- Develop and implement a training framework for our go-to-market teams that covers onboarding, product expertise, competitive positioning, and use cases
- Design and deliver training programs for our partner ecosystem of agencies, brands, and advertising technology platforms. Create supporting materials, technical documentation, and webinars that help partners understand and leverage our targeting technology
- Develop launch playbooks that outline timelines, competitive positioning, market validation steps, team responsibilities, and success metrics for new product rollouts
- Own the creation of all supporting collateral - case studies, product sheets, and whitepapers that showcase our industry leading technology and performance
- Build and manage a centralized resource hub that houses all product documentation, training guides, tools, and FAQs for GTM team accessibility
Our take
Targeting digital advertising campaigns to the right audience has historically required the use of cookies, but the privacy issues associated with them have led to many businesses seeking alternative data sources. Whilst anonymous proprietary data can be leveraged to provide an alternative to cookies, it can be difficult to access and build audiences out of such data without the right AI-driven analysis tools and data infrastructure.
Dstillery provides AI-driven audience building tools for businesses who seek to leverage first-party, geospatial, behavioural, and demographic data as an alternative to cookies to build high-performing programmatic digital advertising campaigns. In addition to AI-driven audience modelling technology, the company also offers pre-built audiences for clients who already understand the audiences they want to reach.
Although the AI tools and datasets required for cookieless ad targeting already exist, navigating them is difficult, and Dstillery has been smart to recognize this. By unifying such solutions into self-serve and managed platforms, the company is facilitating its clients to benefit from anonymous data without requiring infrastructure to analyze and manually build audiences from it.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2019
$5.9m
SERIES D
Jan 2018
$14m
SERIES D
Total funding: $72.4m
Company benefits
- Medical, Dental & Vision: We offer comprehensive benefit plans - majority having $0 premiums for employees and dependents
- Future Planning: Easily plan for your future with a 401(k) w/Company Match, Life & Disability Insurance, & Equity Programs
- Summer Fridays: Enjoy flexible hours on Fridays from Memorial Day to Labor Day
- Unlimited PTO: At Dstillery, we work hard AND we play hard which is why we offer unlimited paid time off
- Company Equity: Employees receive equity in Dstillery. We're all in this together!
- WFH Connectivity Reimbursement: Working from home is seamless with our monthly connectivity reimbursement policy
Company HQ
Midtown South, New York, NY
Leadership
Michael Beebe
(CEO)Experience as Senior Analyst for the Consumer Sector Fund of Surveyor Capital from 2013 to 2016. Strategic Advisor and Acting Chief Financial Officer of Booxby since 2016.
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