Director of Marketing, Smartcar

• The ideal candidate will be adept at inbound marketing—our core growth driver—and will work to optimize and scale our inbound channels
• 8+ years of experience in B2B SaaS marketing
• 5+ years in a leadership role, managing and optimizing marketing teams
• Expertise in inbound marketing strategies and execution
• Strong understanding of outbound marketing, events, and demand generation, with the ability to refine and improve effectiveness
• A strategic thinker with a data-driven mindset, focused on efficiency and measurable impact
• Excellent storytelling and communication skills, with the ability to influence both internal and external stakeholders
• A hands-on leader who thrives in a fast-paced, high-growth startup environment
• Experience working across sales-led (SLG) growth models

Desirable

• We are seeking a Director of Marketing who specializes in enterprise B2B revenue marketing and has a proven track record of executing efficient marketing strategies
• Additionally, this leader will take ownership of refining our outbound and event marketing strategies, ensuring we invest in the most effective programs and channels for Smartcar’s success
• You will be reporting to the CEO and Co-founder, Sahas
• Own Smartcar’s marketing strategy, execution, and operations as a key member of the executive team
• Come in and assess the most effective strategy for targeting the verticals of focus
• Develop and scale inbound marketing strategies, ensuring consistent lead generation and revenue impact
• Evaluate and refine outbound and event marketing efforts to drive meaningful pipeline growth and ROI
• Build and manage a high-performing marketing team, fostering professional development and cross-functional collaboration
• Work closely with Sales, Product, and Customer Success teams to ensure marketing efforts align with company objectives
• Identify and implement efficient marketing programs and channels that optimize customer acquisition and retention
• Utilize data-driven insights to track marketing performance, measure effectiveness, and inform decision-making
• Drive brand awareness and positioning in the enterprise space
• Help build Smartcar’s marketing team and cultivate its transparent, and welcoming culture
• Manager: Sahas Katta, CEO & Co-Founder
• Your Team: Alaina Gouthro, Laura Partyka, Winona Rajamohan, Omid Dadgar

• Recruiter For This Role: Mathilde Patmon