Affiliate Marketing & Partnerships Lead, Cleo AI
£73-93k
+ Equity
More information about location
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
£73-93k
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- 4+ years’ experience in affiliates and/or partnerships marketing
- Deep understanding of affiliate platforms such as Impact, Rakuten, or similar networks
- Proven experience driving measurable growth through affiliate and partnership programs
- Strong commercial and negotiation skills, with the ability to manage contracts tied to performance outcomes
- Analytical mindset with a strong grasp of LTV, CPA, and ROAS
- Excellent communication and relationship-building skills
- Self-starter with a growth mindset and bias toward action
- Comfortable working autonomously in a fast-paced, scaling environment
- Passion for Cleo’s mission and sustainability
- Nice to Have: Experience in FinTech, AI or another scale-up business
What the job involves
- We’re looking for an Affiliates and Partnerships Lead to scale Cleo’s performance-driven partner ecosystem across the US and international markets. You’ll own the strategy and execution of affiliate programs and partnerships that drive user growth
- Working closely with the Growth Marketing and Creative teams, you’ll blend commercial acumen, relationship-building, and data-driven decision-making to deliver impact
- This is a hands-on role for someone who thrives in fast-paced environments, loves experimenting, and wants to grow a high-performing channel at one of the most exciting fintech brands in the space
- Owning Cleo’s affiliate and partnership strategy across the US and international markets
- Managing day-to-day operations across affiliate networks to drive scalable, high-quality user growth
- Building and nurturing relationships with affiliate partners, onboarding, optimizing performance, and driving ROAS
- Negotiating commercial terms and opportunities to maximize performance within budget
- Identifying and executing performance-driven partnerships with brands and marketplaces that align with Cleo’s mission
- Collaborating with creative teams to develop and optimize campaign assets that deliver results
- Reporting on performance and leveraging insights to refine strategies and improve channel efficiency
- Developing more sophisticated reporting and measurement solutions to enhance decision-making
- Managing one team member to deliver against ambitious growth goals
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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