Partner Marketing Manager, Automation Anywhere

• Success in this role requires a strategic mindset, strong attention to detail, a deep understanding of cloud ecosystems, and the ability to manage complex partner relationships to deliver measurable results
• Bachelor's degree in Marketing, Business Administration, or related field
• 7+ years of experience in partner marketing, alliance marketing, or similar role
• Proven track record of developing and executing successful joint marketing programs with major cloud providers and/or GSIs
• Deep understanding of cloud ecosystems, particularly AWS and Google Cloud
• Experience with partner marketing in the technology industry, preferably in automation, AI, or enterprise software
• Strong understanding of B2B marketing strategies and tactics
• Excellent project management and organizational skills
• Strong strategic thinking and analytical capabilities
• Experience in solution marketing and ability to articulate complex technical solutions
• Excellent written and verbal communication skills
• Proficiency in marketing automation platforms and CRM systems (preferably Salesforce)
• Experience with digital marketing tools and technologies
• Strong negotiation and relationship management skills
• Ability to work effectively in a fast-paced, dynamic environment

Desirable

• Automation Anywhere is looking for an experienced Partner Marketing Manager to lead strategic alliance marketing across the Americas, with a focus on Hyperscalers (AWS, Google Cloud) and Global System Integrators (GSIs)
• This role, you will play a key part in developing and executing joint go-to-market strategies that drive business growth and maximize the impact of our partnerships
• As a Partner Marketing Manager, you will design and implement marketing programs that strengthen collaboration with major cloud providers and GSIs
• Developing and executing comprehensive joint marketing strategies with key Hyperscaler partners (AWS, Google Cloud) and a select group of GSIs that align with Automation Anywhere's overall business objectives and drive partner-sourced revenue growth
• Leading the creation and promotion of joint solutions and offerings with GSI partners, including development of value propositions, solution briefs, customer case studies, and go-to-market materials that showcase combined capabilities and value
• Orchestrating co-marketing initiatives with Hyperscaler partners, including marketplace promotions, joint customer success stories, and integrated campaigns that leverage cloud provider marketing channels and events
• Creating and managing joint marketing campaigns, including co-branded content, joint webinars, events, and digital marketing initiatives that generate qualified leads and drive pipeline growth for both Automation Anywhere and our strategic partners
• Building and maintaining strong relationships with partner marketing teams at GSIs and Hyperscalers, ensuring effective communication and collaboration on go-to-market strategies, campaign execution, and results measurement
• Designing and implementing partner enablement programs, including creating marketing toolkits, campaign-in-a-box materials, and other resources that strategic partners need to successfully position and market joint solutions
• Developing and maintaining partner marketing metrics and reporting frameworks to measure program effectiveness and demonstrate value to key stakeholders across partner organizations
• Leading the planning and execution of partner-focused events and activities at major industry conferences, partner summits, and cloud provider events (AWS re:Invent, Google Cloud Next, etc.)