Product Marketing Manager, Tabs

• 5+ years of experience in B2B marketing, with at least 1 year in product marketing, ideally at a growing SaaS or Fintech business
• A strong storyteller and communicator who can distill features into benefits and technical concepts into clear and compelling messaging
• A strategic thinker who enjoys working cross-functionally with product, partnerships, success, and sales to drive results
• Curious, customer-obsessed, and results oriented. You have a passion for learning and a bias toward action
• A first-principles thinker and excited to build in a zero-to-one environment and help scale the marketing function and drive impact

Desirable

• Tabs is looking for a Product Marketing Manager and exceptional storyteller to join our marketing team
• You’ll be responsible for shaping our go-to-market strategy, developing our narrative and messaging for both partners and customers, and lead internal and external enablement efforts to support our expanding partner ecosystem
• You’ll report directly to the VP of Marketing and work cross-functionally with product, sales, and the partnerships team to define category leadership, launch new capabilities, and help scale our fast-growing team
• If you love translating complex ideas into clear, compelling stories and want to help build a category-defining company from the ground up, we’d love to meet you
• Positioning & Messaging: Develop clear, differentiated messaging and product positioning that resonates with both customers and Tabs growing ecosystem of partners
• Product Launches: Lead go-to-market efforts for new products and features, with a focus on launches tied to strategic partnerships, integrations, and ecosystem expansion
• Sales & Partner Enablement: Develop collateral, sales decks, talk tracks, and one pagers for both internal teams and external partners to communicate the value of both partnering with Tabs and Tabs for their customers
• Partnership GTM: Collaborate closely with the partnerships team to support the full partner lifecycle - from co-marketing programs and events to joint customer stories and announcements
• Competitive & Market Intelligence: Develop and maintain a deep understanding of the competitive landscape across core product and partner ecosystems, and translate insights into strategic positioning and enablement materials
• Campaign Support: Support integrated marketing campaigns that drive awareness and pipeline across both direct and partner-led channels