Social Media Manager, PlayStation

12 Month Contract

Salary not provided

$74.36 - $111.58 USD p/hr

Senior level

San Francisco Bay Area

1 day a week in office (San Mateo, CA)

Gaming and digital entertainment provider

Be an early applicant

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Be an early applicant

Salary not provided

$74.36 - $111.58 USD p/hr

Senior level

San Francisco Bay Area

1 day a week in office (San Mateo, CA)

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

5–7 years of experience in social media management, content strategy, channel strategy, or related digital communications work
Bachelor’s degree or equivalent
Proven experience managing large, consumer-facing entertainment, media, or lifestyle brands
Experience working across multiple brands, accounts, or social identities simultaneously with strong attention to detail and process
Strong understanding of native social platforms, publishing tools, channel best practices, and current social trends
Experience writing copy, managing publishing workflows, and executing content plans across multiple channels
Demonstrated ability to balance strategic thinking with strong hands-on execution
Experience navigating approval flows and coordinating with a range of internal and external stakeholders
Comfortable with light hands-on content creation and asset editing in support of social execution
Strong project management, communication, and organizational skills, with the ability to manage multiple workstreams in a fast-moving environment
Strong understanding of gaming audiences and culture is highly valued; direct gaming experience is strongly preferred
Portfolio or work samples that demonstrate strong social thinking, platform fluency, and executional range are a plus
Experience with partnership, licensor/licensee, or multi-stakeholder social workflows is a plus

What the job involves

Global Content Communications is looking for a Social Media Manager (Contract) to help lead channel strategy and execution across multiple consumer-facing entertainment brands
This role will serve as a key day-to-day partner in planning, creating, publishing, and optimizing social content across several brand handles, while helping ensure work moves smoothly through internal and external approval flows
The ideal candidate is equally comfortable thinking strategically and executing tactically
They should understand what high-performing social content looks like, know how to tailor ideas to native platforms, and be confident managing editorial planning, publishing, copywriting, content creation, approvals, and cross-functional coordination across multiple workstreams at once
This role will support a portfolio of multiple distinct brands or entities and their bespoke social handles
It requires strong social instincts, excellent judgment, a highly organized approach to process, and comfort operating in a collaborative environment with a range of stakeholders
A strong understanding of gaming audiences and culture is highly valued
Help lead channel strategy and day-to-day execution across multiple consumer-facing entertainment brands and social handles
Co-own editorial planning, publishing calendars, content creation and execution across channels including X, Instagram, TikTok, Threads, Facebook, and others as needed
Shape content ideas and write platform-native social copy, video treatments, etc that reflects each brand’s voice, audience, and objectives
Partner across teams to manage approvals, timelines, and workflows for campaigns, content drops, brand moments, and partnership-related initiatives
Support end-to-end social execution, from strategy, planning, proposal development to publishing, optimization, and reporting
Coordinate across departments and stakeholders to keep projects moving, maintain alignment, and ensure content is accurate, on-brand, and delivered on time
Help establish and maintain new processes, clear approval streams, workflows, SLAs, and responsibilities across internal and external partners via documentation and socializing
Bring a strong understanding of native platform behavior, evolving social trends, and best practices for audience-first content
Contribute to content creation and be comfortable with light hands-on asset editing and creative support where needed
Use channel and platform learnings to help refine strategy, inform future planning, and improve overall execution
Support occasional real-time, off-site, off-hours needs around key moments, launches, announcements, or special projects. This could include but is not limited to content capture, in-person interviews, hands-on events, conferences, and beyond
Create executive level presentations and reports to showcase work, learnings, and business impact
Be actively informed of social media, pop culture, real-world as well as gaming news to inform trends, sensitivity, and cultural relevance

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.