Programmatic advertising - the automatic placement of advertisements typically conducted via the internet and based on a personalised understanding of viewers’ online profiles - has become a vital tool for every business. OpenX provides the infrastructure for this booming industry with their ad exchange platform.
The company is now focused on adjusting its platforms to reflect the values of the modern society it is doing so much to shape. That means accepting tough but fair multi-million dollar FTC fines for data breaches as well as becoming the first ad exchange to go carbon neutral.
The challenge of competing with both ever-changing views on the value and efficacy of programmatic advertising is not a small one. However, OpenX has proven that it is able to innovate with the times. It has deep partnerships across the ecosystem, partnering with Attain in 2022 to enable supply-side targeting for advertisers, enabling the company to reach further heights.
Kirsty
Company Specialist at Welcome to the Jungle
