Product Marketing Manager, Workhuman
Competitive Intelligence
$100-120k
This role is also eligible for bonus or other variable compensation
More information about location
3-5 days a week in office (Framingham, MA)
Cloud-based, human capital management software solutions
Be an early applicant
Cloud-based, human capital management software solutions
1001+ employees
Be an early applicant
$100-120k
This role is also eligible for bonus or other variable compensation
More information about location
3-5 days a week in office (Framingham, MA)
1001+ employees
Company mission
To make work more human for every person and business on the planet through employee recognition.
Role
Who you are
- 3–5 years in product marketing, competitive intelligence, market strategy, or related roles in B2B SaaS (HR tech or people analytics is a plus)
- Experience building or contributing to a structured competitive intelligence program
- Strong understanding of enterprise buyer personas—HR, CHRO, CFO, Procurement—and the dynamics that influence their decisions
- Ability to synthesize complex market and product information into clear insights, narratives, and recommended actions
- Excellent communication skills across written, verbal, and visual formats—able to influence cross-functionally and at the executive level
- Strategic thinker with strong business acumen, pattern recognition, and comfort working with ambiguous or incomplete information
- Hands-on experience supporting GTM execution, Sales enablement, or Analyst Relations (preferred)
- Familiarity with competitive CI tools such as Klue, Crayon, AlphaSense, or similar platforms
- Even if you don’t think you “check every single box” above, please still consider applying
What the job involves
- Workhuman is hiring a Product Marketing Manager to support our competitive intelligence and go-to-market efforts
- This role sits at the intersection of Product Marketing and Market Insights—helping us keep a pulse on the broader HR tech landscape and equipping our teams with the knowledge and tools to win
- You’ll work cross-functionally with Product, Sales, Customer Success, Analyst Relations, and Enablement to surface insights that refine our positioning, support better decision-making, and reinforce our leadership in recognition, culture, and Human Intelligence™
- This is a great opportunity for someone early in their product marketing career who is naturally curious, thrives on finding patterns in data and messaging, and enjoys translating research into clear, usable insights for go-to-market teams
- An opportunity to own the full competitive intelligence function—shaping how Workhuman analyzes, responds to, and stays ahead of market and competitor dynamics
- Access to senior leaders and strategic partners across Product, Sales, and Marketing, where your insights directly influence roadmap, GTM strategy, and positioning
- A role at the intersection of product strategy and market execution, where your work is immediately visible and tied to measurable impact
- A modern intelligence stack, including competitive platforms and tools, plus cross-functional alignment to put your insights into action
- A chance to elevate field performance by building the battlecards, messaging, and training that help Sales and Customer teams win more often
- A culture that values curiosity, clarity, and informed decision-making, giving you the space to experiment, explore signals, and develop thought-leading insights
- You’ll be successful here if you can point to accomplishments like:
- Improving win rates or influencing deal strategy through competitive insights and battlecards
- Developing competitive briefs, product comparisons, or narrative positioning that shaped GTM outcomes
- Translating field feedback, market analysis, and competitive patterns into roadmap or messaging recommendations
- Delivering training, enablement materials, or briefings that improved Sales and CE confidence in competitive situations
- Building or enhancing a competitive intelligence system of record (win/loss analysis, trend tracking, feature comparison)
- Influencing cross-functional decision-making through data-backed insights and clear storytelling
- Creating momentum and engagement around competitive assets across Sales, Marketing, and Product teams
Our take
Companies are increasingly recognising the value of data to drive business decisions. Workhuman has highlighted the impact of employee recognition on workforce performance and has developed an SaaS platform to address this.
Workhuman has launched new reporting features in its Admin Hub to enhance recognition program management. These updates provide program managers with improved control and access to insights from their organisation’s Social Recognition program. The new "Manage Reports" feature allows HR leaders to create and customise reports in real-time, making data more actionable and comprehensible. The "Report Access" function enables managers to authorise users to access centralised reports, eliminating the need for complex spreadsheets.
For 25 years, Workhuman has pioneered employee recognition, fostering appreciation, enhancing performance, and promoting inclusivity. The company’s platform captures authentic human moments and turns them into actionable insights, helping businesses make informed decisions and shape their culture. Workhuman continues to innovate, aiming to improve the reporting experience for its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2004
$9.3m
SERIES B
Jan 2003
$5.4m
SERIES A
Total funding: $15m
Company benefits
- Recognition Rewards - Redeem recognition awards for family vacations, furniture, home improvements, and more
- Fully Paid Parental & Family Leave - Receive 12 weeks of maternity and 4 weeks of paternity/adoptive/foster leave
- HRA and FSA Plans - Get reimbursed for deductible payments and save money by enrolling in a flexible spending account
- Tuition Reimbursement & Training and Development - Keep learning, no matter what stage of your career you’re in
- Wellness Initiatives & Reimbursements - Stay healthy with wellness reimbursements and programs that keep your well-being top of mind
- Comprehensive Health, Dental & Vision coverage - We offer several options to meet your healthcare and well-being needs
Company HQ
Framingham, MA
Leadership
Eric Mosley
(Co-Founder & CEO)Co-founder and CEO, leading the company since 1999. Was previously an Internet Consultant at CSK Consultant.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Workhuman