Director of Paid Media, Paid

• 7–10+ years of experience in paid media, digital marketing, or creator marketing
• Proven leadership experience managing high-performing teams
• Direct, hands-on experience across major paid social platforms
• Deep understanding of media strategy, optimization, and performance drivers
• Experience managing large media budgets and driving business outcomes
• Comfortable operating at both a strategic and executional level
• Strong communicator with experience presenting to senior stakeholders
• Highly organized and comfortable in fast-paced environments

Desirable

• We’re looking for a strategic, hands-on Director of Paid Media to lead our Media team
• As the senior-most media leader at #paid, you’ll define the vision and direction of the media function—shaping how paid media drives performance, innovation, and revenue as we continue building the Creator OS
• This role blends high-level strategy with execution. You’ll be just as comfortable presenting to senior clients and internal stakeholders as you are building media strategies, refining pricing models, and supporting key pitches
• Reporting to the VP of Strategy, you’ll partner closely with Sales, Client Success, Product, and Strategy to ensure our media offering is differentiated, scalable, and delivers strong client outcomes
• Set and evolve the vision for paid media, with a strong focus on presale strategy and revenue growth
• Lead the development of media strategies and narratives for creator-led campaigns
• Act as the senior voice of media in client presentations, pitches, and internal planning
• Identify opportunities for new paid media offerings tailored to the creator economy
• Stay on top of platform updates and industry shifts
• Partner with Product to drive automation, tooling, and operational efficiency
• Own the roadmap for AI-driven solutions to enhance media planning and execution
• Own senior relationships with key platform partners (Meta, TikTok, Snapchat, Pinterest, StackAdapt)
• Unlock strategic opportunities, including betas, partnerships, and joint initiatives
• Oversee external agency partners to ensure quality, performance, and alignment
• Collaborate closely with Sales, Strategy, Client Success, and Measurement to deliver best-in-class outcomes
• Contribute to a shared learning agenda that continuously improves creator specific media strategy and performance
• Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals
• Partner with Product to identify tooling and automation opportunities
• Lead and develop a high-performing team of media professionals, including performance management and goal setting
• Oversee day-to-day team operations, resourcing, and workflow optimization
• Build scalable systems and processes to support growth and efficiency
• Oversee day-to-day operations of the Media team, including resource planning and workflow improvements
• Own and optimize paid media campaigns across major platforms
• Provide strategic input and hands-on support for live campaigns
• Lead media pricing and packaging strategy to ensure scalability and strong margins
• Identify opportunities to drive incremental revenue from media performance
• Own the media department budget, including team and external partner spend
• Partner with Finance to manage media spend forecasting and cash flow
• Lead a team of full-time employees and contractors, ensuring strong performance and engagement
• Design and implement scalable media strategies that drive strong results
• Build and streamline internal processes that enhance operations
• Collaborate with cross-functional teams to meet client goals
• Partner with Product to improve team efficiency and impact
• Provide mentorship and support to the Media team
• Stay ahead of industry trends and contribute to thought leadership
• Manage and optimize paid social campaigns across major platforms
• Operate as a senior strategic leader, confidently presenting to executive stakeholders and clients
• Balance strategic thinking with hands-on execution, including pricing, presale strategy, and pitch support
• What success looks like
• Media is a clear differentiator in RFPs and client pitches
• The team is high-performing, aligned, and consistently delivering strong results
• Platform partners actively bring forward new opportunities and innovations
• Media pricing and packaging is scalable, consistent, and margin-positive
• Automation and AI-driven solutions are improving efficiency and reducing manual work