Marketing Operations Manager, ZipRecruiter

• 7+ years experience in relevant media buying/ad-tech/publisher network management
• 4+ years of experience creating queries and analysis with data tools like MySQL, Postgres, Databricks, etc
• Deep knowledge of data structures and attribution models

Desirable

• The Sr. Analyst, Marketing Operations will take full strategic, operational, and budget ownership of one or more of our channels
• The goal is to grow and optimize these channels utilizing data driven decisions
• As the newest voice for these marketing channels, you’ll be owning strategic initiatives and partnerships
• This role involves expertly analyzing data, projecting outcomes, justifying decisions, and presenting performance metrics to executive teams
• Driving traffic acquisition and managing digital marketing campaigns across various publisher platforms similar to SEM, Facebook, and display/RTB, with a focus on job advertising
• Implementing robust measurement and attribution systems to track and optimize performance against key performance indicators
• Analyzing raw data to extract actionable insights, leveraging advanced SQL skills for in-depth analysis
• Transforming analytical findings into compelling executive narratives and reports
• Advising on the application and development of digital marketing technologies, including cookies and click tracking
• Taking full ownership of marketing projects, striving to become the go-to expert in supported marketing channels