Performance Marketing Manager, LiveFlow
Up to $200K OTE + Equity
Automating financial workflows
Be an early applicant
Automating financial workflows
21-100 employees
Be an early applicant
Up to $200K OTE + Equity
21-100 employees
Company mission
To empower people to build their own financial platforms for better efficiency and clarity.
Role
Who you are
- You bring a strong background in performance marketing, with clear examples of top performance, rapid optimization based on data, and consistent success in scalable customer acquisition
- You demonstrated experience as a top performer in paid media, ideally with quick optimization cycles and a track record of hitting KPIs
- You have strong hands-on experience with either of the following: LinkedIn, Google Search, and Meta, managing a $100k+/month budget effectively to deliver a high ROI within a short payback period
- You have experience analyzing campaign data, making informed decisions, and optimizing based on performance insights
- You are eager to ask questions, demonstrate curiosity, and continuously push boundaries to drive marketing effectiveness
What the job involves
- As a Senior Performance Marketer, you will lead the charge on maximizing ROI through performance marketing, while actively optimizing and managing key campaigns across digital channels
- You’ll drive strategic campaigns across various platforms, setting the standard for performance marketing excellence and directly contribute toward pipeline and revenue goals
- You’ll manage campaigns fully hands-on
- Oversee the full-cycle management of ad campaigns across various platforms such as LinkedIn and Google Search, and run retargeting. You will launch, analyze and continuously optimize paid media to drive revenue growth
- Work closely with the sales team to align on the strategies, leverage customer insights to enhance messaging and targeting, and ensure leads consistently fit our ideal customer profile
- Use performance metrics to make informed, strategic decisions and provide actionable insights that result in campaign optimization and greater ROI
- Partner with the leadership team to shape and evolve marketing playbooks, continuously enhancing campaign effectiveness based on data and feedback
Application process
- Intro Call: Discuss your experience and get to know each other
- Take-Home Challenge: Showcase your expertise with a challenge
- Mock Campaign Review: Present a take-home and talk about your skills
- Career History Interview: Deep dive into your career journey, focusing on achievements and growth
- Final Round: Meet with team members to address any outstanding questions
Our take
Excel represents an essential tool used by finance professionals every day. According to LiveFlow, even though Excel was widely used in finance for the past 30 years, it's a standard tool that did not improve in time, thus it failed to adapt to the increasingly complex needs of finance professionals. The company aims to solve this problem by creating a modern Financial Management tool that aims to serve the needs of modern finance teams.
The founders first came up with the idea for LiveFlow after co-founder, Lasse, went bankrupt running his first business. Aiming to stop any other business having the same fate, LiveFlow was launched to ensure that clients have access to all of their financial information in one place.
The company differentiates itself through its proprietary technology that allows spreadsheets to automatically connect to the real-time data of users from Google Sheets, banks, and accounting platforms. LiveFlow already counts Nova Credit, Unfurl, Gorgias, and Olaf among its clients. Having closed a seed round in 2022, it continues to build a strong customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
33% female employees
Company
Employee endorsements
Open and honest communication
"The team values open and constant communication, where the best idea wins and with a bias is towards action. Asynchronous and written communication..."
Funding (last 2 of 4 rounds)
Sep 2024
$13.5m
SERIES A
Oct 2022
$3.8m
SEED
Total funding: $21.3m
Company benefits
- Competitive base salary + commission
- Substantial equity package
- Unlimited vacation/paid time off
- Health and dental insurance
- 401(k)
- All the latest tech you need; MacBooks, monitors, etc
- Monthly budget to spend on books and conferences to keep learning
Company values
- Deliver outstanding customer service - There’s almost only one thing that we are willing to drop everything in our hands for at all times. That’s customers, and providing outstanding customer service. Customer service is and will continue to be, one of our most important areas of the business. If not the most important.
- Take responsibility - Everything is everyone's responsibility. We don't put people in boxes. We don't say "that's not my job to do that". If you see something that needs to be improved, changed, or fixed, you have a duty to address it. It's unacceptable to limit our concerns to the remit of our roles. Just because it’s not your fault doesn’t mean it’s not your responsibility.
- Be humble - We don't expect you to know everything. Ask questions and ask for help. Seek advice from other people.We let go of ego's and we optimize for what's right for the business, not what's right for us individually. We discuss our setbacks openly so we all can learn. Hiding or neglecting setbacks is unacceptable.
- Focus on questions, rather than answers - "What will make people signup for LiveFlow" and "What will make people sign up for LiveFlow right here, right now?" - Two very similar questions that can yield a very different answer. Asking the right question is more important than having the right answer.
- There is less competition in the impossible - It takes 24 hours a day to build a small business, and it takes 24 hours a day to build a big business. We do the latter.
- Hiring & Building Teams - We believe that great people can be found at all seniority levels and from all backgrounds. We build small, efficient, and high-performing teams rather than large and slow teams.
Company HQ
NoMad, New York, NY
Articles
Leadership
Anita Koimur
(COO)Before starting LiveFlow, they were in charge of Business Development at Revolut Rewards. They led the product rollout to 13 markets across EMEA, US, and APAC.
Lasse Kalkar
(CEO)They were the Head of Growth, Nordics at Revolut where they led Growth and Market launches in the Nordics. They also built a VC-backed robo-advisory investment app.
Evan O'Brien
(CTO)They were a Staff Software Engineer at WebSummit and built the whole WebSummit Virtual platform within 3 months of 2020 that hosted 50,000 live users.
Salary benchmarks
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Diversity, Equity & Inclusion at LiveFlow
Anita Koimur (COO)
- We believe diversity is a huge contributor to the company’s success. We’re coming from different backgrounds and are 50% BAME
- We care about our culture from day 1 - ask us about our learnings and principles
- LiveFlow is an Equal Opportunity Employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law
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