Demand Generation Manager, Unaric

• Experience: 5+ years in digital marketing with a focus on Demand Generation within the SaaS sector
• A/B Testing and Growth Hacking: Skilled in running experiments to refine campaigns and uncover new opportunities
• Target Audience Segmentation: Deep understanding of target segments to develop tailored campaigns across channels
• Paid Acquisition and SEO Management: Hands-on experience with paid channels, SEO, and lead generation to support revenue objectives
• Data-Driven Decision Making: Proven ability to analyze performance metrics, optimize channel mix, and drive strategic decisions based on data insights

Desirable

• Contribute to Growth Marketing Strategy: Shape and refine growth strategies that enhance Unaric’s brand visibility and attract qualified leads
• Run Multi-Channel Campaigns: Manage demand generation campaigns across LinkedIn, Google, Webinars, Email and other experimental channels. You’re constantly experimenting to find the balance between lead quality and spend
• Collaborate Cross-Functionally: Partner with Sales, Product, and other marketing functions to ensure campaigns align with commercial objectives
• Stakeholder Management: Build strong partnerships with key stakeholders to streamline campaign execution and ensure alignment on objectives
• Data Analysis: Leverage analytics to track performance, adjust strategies, and foster a culture of experimentation
• Paid Social Campaigns: Manage paid campaigns on platforms like LinkedIn, focusing on generating high-quality MQLs
• Cold Outbound Campaigns: Design and execute innovative outbound campaigns with KPIs that align with business goals
• Automation & Systems Integration: Support automation and integrate tools to streamline lead management from initial contact to conversion

• 1. Apply with your profile
• 2. Screening call with Head of Marketing (30 mins)
• 3. Short competency task and presentation (1 hour prep - 30 min delivery)
• 4. Meet with Content Strategy, Head of Sales & CEO