Demand Generation Manager, Unaric
Sales-Led Products
£50-60k
Integrated suite of applications built natively on Salesforce
Be an early applicant
Integrated suite of applications built natively on Salesforce
21-100 employees
Be an early applicant
£50-60k
21-100 employees
Company mission
To help Salesforce customers maximize their investment in the Salesforce platform by providing a suite of applications that address key business needs.
Role
Who you are
- Experience: 5+ years in digital marketing with a focus on Demand Generation within the SaaS sector
- A/B Testing and Growth Hacking: Skilled in running experiments to refine campaigns and uncover new opportunities
- Target Audience Segmentation: Deep understanding of target segments to develop tailored campaigns across channels
- Paid Acquisition and SEO Management: Hands-on experience with paid channels, SEO, and lead generation to support revenue objectives
- Data-Driven Decision Making: Proven ability to analyze performance metrics, optimize channel mix, and drive strategic decisions based on data insights
Desirable
- Up-to-date market tooling and industry knowledge: Up to speed with the latest tools (Clay, Instantly.Ai, SmartLead), LinkedIn Ads, GA, Google Ads, Meta Business) and techniques to generate demand at scale
- Knowledge of the Salesforce ecosystem, either as a customer or ISV
What the job involves
- Contribute to Growth Marketing Strategy: Shape and refine growth strategies that enhance Unaric’s brand visibility and attract qualified leads
- Run Multi-Channel Campaigns: Manage demand generation campaigns across LinkedIn, Google, Webinars, Email and other experimental channels. You’re constantly experimenting to find the balance between lead quality and spend
- Collaborate Cross-Functionally: Partner with Sales, Product, and other marketing functions to ensure campaigns align with commercial objectives
- Stakeholder Management: Build strong partnerships with key stakeholders to streamline campaign execution and ensure alignment on objectives
- Data Analysis: Leverage analytics to track performance, adjust strategies, and foster a culture of experimentation
- Paid Social Campaigns: Manage paid campaigns on platforms like LinkedIn, focusing on generating high-quality MQLs
- Cold Outbound Campaigns: Design and execute innovative outbound campaigns with KPIs that align with business goals
- Automation & Systems Integration: Support automation and integrate tools to streamline lead management from initial contact to conversion
Application process
- 1. Apply with your profile
- 2. Screening call with Head of Marketing (30 mins)
- 3. Short competency task and presentation (1 hour prep - 30 min delivery)
- 4. Meet with Content Strategy, Head of Sales & CEO
Our take
Unaric is an independent software vendor working within the Salesforce ecosystem. The company builds interconnected apps across RevOps, service operations and system admin. Boasting capabilities such as reducing churn, as well as optimising operations and organisation, Unaric helps Salesforce users get the best out of their business.
The value of the company's comprehensive suite of apps is reflected in its use by big brands such as Samsung, Nissan and Doordash. With an experienced founding team and backing by top VCs, Unaric has a solid foundation from which to pursue its goal of redefining the Salesforce ecosystem.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company HQ
City of London, London, UK
Articles
Leadership
James Gasteen
(Co-Founder & CEO)Also the Founder at GVG Ventures and Precursive. Previously Non-Exec Chair and Investor at xbim Ltd and was a Coach for the Global New Venture Challenge at the University of Chicago Booth School of Business Executive Education.
Moritz Birke
(Co-Founder & CFO)Previously Vice President of Investment Banking at Macquarie Group, worked in Strategy at BASF and was a Project Manager at Rolls-Royce.
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