Product Marketing Director, Workiva

• Bachelor's degree in marketing, business, or similar area of study
• 10+ years of experience in roles relating to product marketing, product management, partnerships, sales or closely related fields

Desirable

• The Product Marketing Director is a subject-matter expert in building go-to-market (GTM) strategy and execution plans for the Strategic Partner channel
• This role will be an expert in the Workiva platform and solution offerings, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes in the Strategic Partner channel
• This role drives strategy and execution across the organization, including product, sales, customer and partner experience (CPX) and marketing
• The Product Marketing Director will lead the process of leveraging the existing product, platform and solution GTM strategies and optimizing those strategies for the partner channel
• This role supports marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories
• The Product Marketing Director will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback
• Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
• Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
• Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
• Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
• Develop product positioning and messaging and enabling sales teams
• Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
• Identify key functional, ecosystem, and operational requirements to serve the targeted market better
• Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
• Become an influencer through thought leadership exposure and speaking engagements across industry associations