Product Marketing Director, Workiva
$154-250k
+ Discretionary Bonus + RSUs
Up to 30% travel
Software for sustainability, GRC & financial reporting
Job no longer available
Software for sustainability, GRC & financial reporting
1001+ employees
Job no longer available
$154-250k
+ Discretionary Bonus + RSUs
Up to 30% travel
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor's degree in marketing, business, or similar area of study
- 10+ years of experience in roles relating to product marketing, product management, partnerships, sales or closely related fields
Desirable
- Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
- Proficiency in implementing product-led growth GTM strategies, approaches, and tactics
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driven strategies
- Exceptional program management skills
What the job involves
- The Product Marketing Director is a subject-matter expert in building go-to-market (GTM) strategy and execution plans for the Strategic Partner channel
- This role will be an expert in the Workiva platform and solution offerings, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes in the Strategic Partner channel
- This role drives strategy and execution across the organization, including product, sales, customer and partner experience (CPX) and marketing
- The Product Marketing Director will lead the process of leveraging the existing product, platform and solution GTM strategies and optimizing those strategies for the partner channel
- This role supports marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories
- The Product Marketing Director will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback
- Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
- Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
- Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
- Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
- Develop product positioning and messaging and enabling sales teams
- Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
- Identify key functional, ecosystem, and operational requirements to serve the targeted market better
- Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
- Become an influencer through thought leadership exposure and speaking engagements across industry associations
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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