Field Marketing Manager, PerformYard
More information about location
HR & performance management platform
Open for applications
HR & performance management platform
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To change how performance is managed and measured in organisations of all sizes.
Role
Who you are
- Ready to join a fast growing, and category leading SaaS company? Do you want to market a product that provides clear value to the world and is loved by its users? Are you looking to take on an impactful role leading a company's next level of growth? If yes, then keep reading!
- The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes
- 3+ years of field marketing experience in a B2B SaaS or technology company
- Strong campaign orchestration, persona, and buying cycle experience
- Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business
- Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
- Ability to travel up to 25% for managing trade shows, field events, and executive roundtables with measurable success
- Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights
- Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams
- Experience with webinars and virtual event platforms, such as ON24, Zoom, or GoToWebinar, is a plus
- Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners
- Bachelor’s degree in marketing, Business, Communications, or a related field is preferred
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision
What the job involves
- As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition
- You will be responsible for building integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers
- Your efforts will directly contribute to pipeline growth and revenue by creating high-value touchpoints that lead directly to product demos for the sales team
- Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue
- Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue
- Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns
- Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, conversion rate, and ROI
- Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives
- Attend trade shows and events to market the product and drive demos for the sales team
- Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers
- Set goals and define metrics for each marketing campaign to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations
- Evaluate and grow partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration
Our take
Feedback and employee recognition has proven to be a powerful tool in boosting productivity within a workplace. Perform Yard is an HR platform that provides an intuitive interface for employees to track, schedule and promote a review culture within a business. These tools foster talent through organisations, without employees' opinions being missed.
Features include an overview of review tracking for employees, as well as analytics and data tools that support HR departments in improving their processes. Alongside helping to formalize face-to-face check-ins and reviews, the platform also hosts a selection of automated feedback forms, and structures for peer nominations.
Since its founding in 2013, Perform Yard has grown impressively. It has since become the number 1 ranked performance management system by G2, with 2024 funding supporting accelerated hiring and development of new apps and services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2024
$95m
LATE VC
Jan 2021
$1.7m
SEED
Total funding: $96.9m
Company benefits
- Medical, dental and vision health insurance benefits w/HSA plan
- Disability insurance
- 401k plan
- Generous PTO
- Paid holiday and other benefits
Company HQ
Virginia Square, Arlington, VA
Leadership
Benjamin Hastings
(Founder & CEO)Previously President of Get Grow, and Director of Government Sales for Decision Lens.
Jon Malpass
(Contractor & Advisor)Prior work includes Operations Director of Get Grow, and Director of Decision Solutions Group for Decision Lens.
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