Ads Perf Manager, Amazon
Spanish Speaking, Growth ES IC
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- We are looking for an organized and proactive candidate, who learns swiftly, thinks critically and is enthusiastic about working with a quickly-growing global brand
- Bachelor's degree
- Work experience in a similar role
- Fluency in English and Spanish (in respect to writing, reading, and speaking)
- Experience in a data and results-oriented environment with external customer interaction
- Working knowledge of Microsoft Office Applications (Access, Excel, Power Point and Word)
Desirable
- MBA in Digital Advertising or other related Master's degree
- Experience in the online advertising, sales, marketing, and/or e-commerce space
- Proven success in business development, advertising or account management roles
- Data-driven approach & analytical knowledge (Advanced Excel, basic SQL knowledge is a plus)
- Google Ad Words / Bing Ads certification
- Experience contacting and providing solutions for companies’ needs in a target-based environment
- Ability to understand new trends and work backwards from customer needs
- Ability to prioritize and manage multiple responsibilities
What the job involves
- As an Account Performance Manager, you will be responsible for portfolio management of accounts assigned to you
- To be successful in this role, you will be expected to use analytical skills, formulate strategies, apply/build Standard Operating Procedures (SOPs), communicate with influence, and drive decisions that are data-driven
- Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
- Leading kick-off calls with advertisers and driving discussion using a pre-set agenda, as and when necessary
- Executing end-to-end ad optimization, liaising with key internal and external stakeholders
- Analysing account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients’ KPIs
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
- Preparing documents around best practices, SOPs and framework for innovations
- Identifying opportunities to improve Amazon Advertising’s product based on customer feedback, data analysis, and feature gaps with competitive products
- Advertiser Success Team (AST) works with Amazon’s advertisers Worldwide to help meet their advertising goals, by providing strategic campaign management and education services throughout the advertiser's journey with Amazon
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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