Senior Copywriter, Earnin
Product and Brand
$153-187k
+ Equity
2+ days a week in office (Mountain View, CA)
Paycheck advance service for employees
Posted today
Paycheck advance service for employees
201-500 employees
Posted today
$153-187k
+ Equity
2+ days a week in office (Mountain View, CA)
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- This role is ideal for a strategic, hands-on writer who can develop messaging frameworks, craft clear and compelling copy, and help elevate the EarnIn brand across every touchpoint — from our website and app to lifecycle communications, paid campaigns, and product launches
- 7+ years of copywriting experience, with a focus on brand, product, and marketing copywriting
- Deep experience writing for both owned and paid channels, and the ability to flex messaging to fit channel, audience, and marketing funnel stage
- Strong product storytelling skills — you know how to translate complex product features into clear, benefit-driven messaging that resonates with consumers
- Experience working closely with product marketing, brand, creative, growth, and product teams
- Experience maintaining or evolving brand voice and messaging guidelines
- Data-savvy mindset — comfortable using performance insights to inform copy and messaging iterations
- Experience working in fast-paced, iterative environments, especially at a fintech, startup, or mobile app-based brand is a plus
- Strong project management skills — able to prioritize and manage multiple projects at once while collaborating across teams
- Proficiency in using AI writing tools and testing platforms
- Experience with performance-driven creative is a strong plus
- A portfolio showcasing short-form, high-impact marketing & product copy (e.g., ads, in-app copy, landing pages, push notifications, scripts)
What the job involves
- EarnIn is seeking a Senior Copywriter to join our Brand Marketing team, focusing on crafting product and brand messaging across a range of owned and paid channels
- As a senior member of the creative team, you’ll own the voice and narrative across key brand and product initiatives, ensuring consistency, clarity, and resonance
- You’ll collaborate closely with Brand, Growth Marketing, Product Marketing, and Product Design teams to ensure our value propositions are clear, customer-centric, and optimized for performance and brand impact
- Develop and own product and brand messaging frameworks, ensuring clear, consistent positioning across all channels and customer touchpoints
- Write and edit copy across a variety of channels, including:
- Website, product pages, and app content
- Product marketing materials and in-app messaging
- Brand campaigns and storytelling content
- Email, push, and SMS campaigns (LCM)
- Paid media (Meta, TikTok, YouTube, Display)
- Collaborate with Product Marketing and Product Design to craft clear, benefit-driven messaging that helps users understand and engage with EarnIn’s products and features
- Partner with the Growth and Performance teams to create and iterate on high-performing, data-informed creative for paid channels
- Maintain and evolve EarnIn’s brand voice guidelines, ensuring all teams have clear guardrails for maintaining a cohesive voice and tone across touchpoints
- Use performance data and customer insights to continuously optimize and refine messaging strategies for both brand storytelling and conversion
- Lead messaging for product launches, ensuring alignment across marketing, product, and brand teams
- Stay on top of fintech, personal finance, and consumer behavior trends to ensure our messaging stays relevant and resonates with our audiences
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
Salary benchmarks
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