Field and Channel Marketing Manager, Silverfort
North America
More information about location
Unified identity protection
Open for applications
Unified identity protection
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To bring identity security everywhere, and allow organizations to operate without fear or disruptions.
Role
Who you are
- Successful candidates will possess excellent communication skills both written and verbal and must be organized and detail-oriented - managing many programs simultaneously
- 3-5 years of experience in B2B Field Marketing and/or Channel Marketing
- Experience using Salesforce, HubSpot, and 3rd Party Integrated Tools
- Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization
- Ability to understand complex tasks and approach them with a can-do-attitude
- Strong organizational skills and keen attention to detail, with the ability to oversee all aspects of event logistics
- Highly creative with a talent for generating innovative ideas and forward-thinking, out-of-the-box mindset
- Enthusiastic, driven, positive, hardworking professional who can multi-task, prioritize and rise to the occasion in high pressure situations
- Ability to analyze and interpret metrics around field marketing, channel marketing and partner performance
- Basic understanding of the sales pipeline funnel
- Leads with kindness, empathy and a team-player mindset
- Experience in cyber security and/or identity technology is a plus
- Located in the United States; the Midwest/Central region is preferred
- Willingness to travel as needed for event or program execution, between 20-25% annually
What the job involves
- As a Channel & Field Marketing Manager, you will play a pivotal role in driving demand generation and business growth
- This position is responsible for creating and executing innovative field and partner marketing strategies that generate high-quality leads, convert them into opportunities, and build a robust sales pipeline
- The individual will be responsible for organizing virtual and in-person events and channel marketing programs, managing metrics and reporting, and collaborating cross functionally with sales, product, digital marketing, and customer marketing, etc. to drive pipeline
- Manage the regional marketing planning in tight collaboration with local leadership, the field sales team, and the extended marketing teams
- Plan and execute regional events, from large trade shows to intimate lunch & learns, and everything in between. Collaborate with the sales leaders to decide key events, establish goals, and ensure a flawless pre-event, on-site, and post-event execution
- Create and collaborate with other teams on activities that drive pre-show interest, attendance, and post-show conversion activity and engagement
- Manage key metrics such as pipeline, cost per meeting, cost per lead, opportunity conversion, etc. to analyze performance and optimize as necessary
- Track campaign ROI and influence the allocation of marketing spend based on past performance
- Develop and support channel marketing activities in collaboration with reseller partners and the Silverfort channel sales team for growth and revenue enhancement
- Collaborate and coordinate with global functions e.g., Technical Alliances Team, Digital Marketing, Product Marketing, ABM Marketing, to localize and adapt initiatives to regional needs
- Align with key stakeholders, such as sales, channel, and global marketing functions to maximize value and to ensure alignment and support
Our take
Cyber attacks are shifting their focus to identity, exploiting the complex web of interactions between humans, machines, clouds, and applications. Traditional security tools struggle to keep pace, leaving gaps in authentication and vulnerable entry points for hackers.
Silverfort takes a holistic approach to identity security. Instead of replacing existing platforms, it sits above them, providing a "second opinion" on every authentication. The company's agentless technology monitors all interactions across the organisation, including legacy apps and endpoints, detecting and preventing threats in real-time. This all-encompassing view allows Silverfort to identify suspicious activity and intervene before breaches occur.
With impressive revenue growth and customer acquisitions, Silverfort has recently closed a successful funding round, valuing the company at around $1B. As cloud and hybrid environments become the norm, Silverfort's approach positions the company as a frontrunner in securing the complex identities shaping the future of work.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2024
$116m
SERIES D
Apr 2022
$65m
SERIES C
Total funding: $222.5m
Company benefits
- Silverfort Care & Wellness: Employees’ wellbeing matters, which is why we reimburse up to $100 USD monthly for personal care and wellness
- Stock Options Plan: All permanent employees receive stock options since they are fundamental to our success
- Quarterly Recharge Days: In addition to your annual leave, we have quarterly recharge days so our entire team can enjoy a long weekend
- Volunteering initiatives: We believe in giving back, and offer paid leave to volunteer for a cause or charity of your choice
- Company events: We host the best parties, QBRs, SKOs and more. Check out our photos to see some of the fun we’ve had together over the years
- Personal Development Sessions: Learn new skills and tools with our quarterly workshops and personalized development programs
Company HQ
Fenway–Kenmore, Boston, MA
Leadership
Hed Kovetz
(Co-Founder & CEO)Launched Silverfort in 2016 and served as the VP of Product until 2017 when they became the CEO. Prior to this they worked as a Cyber Security Product Manager at Verint.
Yaron Kassner
(Co-Founder & CTO)Previously a Data Science Consultant at Cisco. They also gained experience at Microsoft as a Software Development Engineer Intern.
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