Demand Generation Manager, Nasuni

• You are data-driven, customer-focused, and operate with urgency to achieve team goals
• 5+ years of experience in demand generation or growth marketing for a B2B SaaS or software company
• Strong hands-on experience with intent data platforms, marketing automation (e.g., 6sense, HubSpot, Marketo), and CRM tools (e.g., Salesforce)
• Proven track record building and scaling full-funnel programs that drive measurable pipeline growth
• Analytical mindset with a passion for data, testing, and continuous optimization
• Experience in managing webinars and working with content syndication or B2B lead gen vendors
• Excellent project management and cross-functional collaboration skills
• Strong written and verbal communication with an eye for compelling messaging and storytelling

Desirable

• As Demand Generation Manager, you will be part of a global team responsible for driving pipeline and ultimately revenue for Nasuni
• You will use a multi-channel approach to identify accounts in our ICP and use a wide array of marketing tactics to target and nurture them to sales readiness
• Own the planning and execution of integrated marketing campaigns to generate high-quality leads and drive pipeline
• Partner with product marketing to ensure messaging and content aligns with buyer journey stages and campaign objectives; develop and execute intent-based marketing programs
• Design and manage programs across email and paid channels to engage, nurture and convert prospects to customer; optimize segmentation and personalization to increase engagement and conversion rates
• Analyze campaign performance across channels (digital, email, events, webinars) and optimize based on insights
• Own marketing funnel metrics (MQLs, SQLs, pipeline influenced, and ROI) and continuously test to improve performance; collaborate with RevOps to ensure accurate attribution and reporting
• Plan, promote, and execute webinars and virtual events, including speaker coordination, content development, promotion and follow-ups
• Manage relationships with B2B content vendors to run intent fueled, targeted campaigns that drive; evaluate vendor performance and negotiate contracts to maximize ROI
• Partner tightly with SDRs to ensure they are enabled on programs and are meeting SLAs for both inbound and outbound programs