Email Marketing Manager, The Muse
CA$75-85k
Job search and career development platform
Open for applications
Job search and career development platform
201-500 employees
Open for applications
CA$75-85k
201-500 employees
Company mission
To make the world of work, from job search to career development, more fulfilling.
Role
Who you are
- You have extensive experience working with email platforms and leading and scaling a sizable email function (+4M emails per month)
- You love building businesses and have experience exponentially growing an email and/or newsletter file
- You are comfortable and some familiarity working with both editorial and branded content
- You have a passion for doing what is right by subscribers by leveraging sound quantitative abilities and problem-solving skills
- You’re analytically-minded, comfortable with Excel and have been directly responsible for data analysis and synthesis; you enjoy using data to make recommendations on how marketing/content programs can better reach a user and meet business goals
- You possess strong project and process management skills with an exceptional attention to detail
- You can work independently and manage multiple priorities concurrently
- You have worked across teams on projects with multiple stakeholders, and know how to get this done
- You have a growth mindset focused on driving outcomes with a can-do attitude and a demonstrated pattern of accountable decision making
What the job involves
- Reporting to the Chief Innovation Officer, the Email Marketing Manager will oversee our email program’s strategy, execution and growth—building and sending emails, scheduling, campaign strategy, email design, nurture flows, reporting, A/B testing, and more
- You’ll work closely with teams across the organization—account management, product, data, editorial, and The Muse Productions—to ensure that our email strategy supports the business as a whole
- Our email campaigns are built and deployed through SendGrid, but you’ll also use tools like Looker and Airtable to manage the program’s success
- Own the email calendar: coordinate across teams to plan and schedule email campaigns
- Build and deploy all emails using SendGrid Marketing Campaigns editor
- QA all emails and work with stakeholders in Editorial and Account Management to to test and incorporate feedback during the approval process; some QA processes will include external clients
- Lead the core communications strategies across both advice and job seeker audiences
- Make decisions on optimizations to scale communications across all customer campaigns (Newsletters, Job Alerts, etc)—plan, execute, and analyze A/B testing, using results to form actionable insights to inform planning and future strategy
- Partner with Product to increase our subscriber base and identify new triggers/data points to improve relevancy
- Own reporting and channel analysis—monitoring performance data to guide decision making
- Serve as the owner of SendGrid, our email platform, across the organization
- Identify areas for process improvement and work cross-functionally to implement
- Monitor and manage email deliverability, list growth, and hygiene
- Manage tracking and revenue recognition for sponsored email campaigns
Our take
The Muse is an employment platform aimed at next-gen jobhunters, and provides detailed company profiles including behind-the-scenes videos and employee interviews.
The Muse certainly knows its audience. With younger generations putting more emphasis on socially conscious corporate values than previous workforces, having access to a detailed snapshot of company life and policy is sure to prove enticing. This granular detail distinguishes it from well-known competitors like Glassdoor and LinkedIn.
The company's strategy looks set to secure its long-term growth, too - as it is targetting a generation more likely to job-hop (and therefore surf listings) than ever before. This has likely contributed to the company securing a roster of high-end subscription clients like Foursquare, NPR, and Facebook. The company added Fairygodboss (the largest career community for women) to its list of acquisitions. The Muse, therefore, looks set to reap the rewards from its careful targeting and strategic business model as it achieves continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2022
$8m
LATE VC
Sep 2021
$3m
LATE VC
Total funding: $63.9m
Company benefits
- Learning And Development Stipend
- Promote From Within
- Paid Vacation
- Unlimited Vacation
- Paid Holidays
- Personal/Sick Days
- Paid Family Leave
- Flexible Work Hours
- Remote Work Opportunities
- Commuter Benefits Program
- Pet-Friendly Office
- Happy Hours
- Diversity, Equity, And Inclusion Program
- Company Outings
- Health & Dental Insurance
- Vision Insurance
- Short-Term Disability
- FSA
- HSA With Employer Contribution
- 401(K) With Company Matching
- Company Equity
- Relocation Assistance
Company HQ
Garment District, New York, NY
Leadership
Kathryn Minshew
(CEO)Before founding The Muse, Kathryn worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and was previously a consultant at McKinsey & Company.
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