Senior Marketing Analyst, ActiveCampaign
$96-132k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$96-132k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- Bachelor's degree in Marketing, Business, Statistics, Economics, or related field; Master's degree preferred
- 4+ years of experience in marketing analytics, business intelligence, or related analytical role
- Previous experience in B2B SaaS or marketing technology companies strongly preferred
- Proven track record of translating complex data into actionable business insights
- Advanced proficiency in SQL for data extraction and manipulation
- Expert-level skills in data visualization tools (Tableau, Power BI, Looker or similar)
- Strong knowledge of marketing attribution platforms and methodologies
- Experience with statistical analysis and A/B testing methodologies
- Familiarity with marketing automation platforms and CRM systems (ActiveCampaign experience a plus!)
- Knowledge of Python, R, or other statistical programming languages preferred
- Exceptional analytical and problem-solving abilities with keen attention to detail
- Strong business acumen and understanding of marketing funnel dynamics
- Excellent written and verbal communication skills with ability to present complex findings to diverse audiences
- Demonstrated project management skills and ability to prioritize multiple initiatives
- Collaborative mindset with experience working cross-functionally
- Intellectual curiosity and passion for continuous learning in the evolving marketing landscape
What the job involves
- We're seeking a sharp, data-driven Senior Marketing Analyst to join our growing marketing team
- In this role, you'll be the analytical backbone that transforms complex marketing data into actionable insights, driving strategic decisions that fuel our continued growth
- You'll work cross-functionally to measure, optimize, and scale our marketing efforts across all channels while embodying The AC Way—our foundational values and factors of success
- Conduct deep-dive analysis of marketing performance across all channels including email marketing, paid advertising, content marketing, and lead generation campaigns
- Build and maintain comprehensive dashboards and reports that track key marketing KPIs including customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and ROI
- Identify trends, patterns, and opportunities in customer behavior and market conditions to inform strategic marketing decisions
- Partner with Marketing Leadership to develop data-driven recommendations for campaign optimization and budget allocation
- Analyze campaign performance from initial touchpoint through customer conversion and retention
- Monitor and report on marketing attribution across multiple touchpoints and customer journey stages
- Collaborate with the demand generation team to optimize lead scoring, nurturing sequences, and conversion funnels
- Work closely with Sales, Product, and Customer Success teams to understand the full customer lifecycle and marketing's impact on revenue
- Support go-to-market strategy for new product launches and feature releases
- Provide analytical support for pricing strategy, market segmentation, and competitive analysis
- Present findings and recommendations to executive leadership and key stakeholders
- Maintain data integrity across marketing technology stack including ActiveCampaign, Salesforce, Google Analytics, and other marketing tools
- Develop predictive models to forecast campaign performance, customer behavior, and market trends
- Stay current with marketing analytics trends, tools, and best practices to continuously improve our analytical capabilities
- Mentor junior team members on analytical methodologies and data interpretation
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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