Senior Manager/Director of Marketing Communications, Cytovale

• 7-10 years of experience in marketing communications, preferably within the medtech sector
• Proven experience in leading marketing communications for disruptive technologies, particularly in a startup environment
• Strong people leadership skills, with experience managing teams and external partners
• In-depth experience with marketing automation tools and proficiency with Microsoft Office
• Ability to travel 5%-15% of the time
• Detail-oriented with a strong focus on testing, measuring, and optimizing communication tactics
• Creative thinker with a “yes we can” mindset, capable of navigating complex challenges and finding solutions that drive results
• Excellent communication and negotiation skills, with the ability to build consensus and foster collaboration

Desirable

• We are hiring a Sr. Manager/Director of Marketing Communications to lead the strategic direction and execution of marketing communications for Cytovale’s groundbreaking IntelliSep sepsis test
• This role is pivotal in shaping the company’s narrative across earned, owned, and paid media channels
• You will be a visible leader within the organization, working closely with executive leadership and key opinion leaders in the sepsis space, as well as managing relationships with marketing consultants and agencies
• Position Summary The Sr. Manager/Director of Marketing Communications will be responsible for developing and executing comprehensive communication strategies that enhance Cytovale’s brand presence and product visibility in the market
• This role requires a seasoned marketing communications professional with a strong background in medtech, particularly in launching and promoting disruptive technologies
• Lead the development and execution of marketing communications strategies across earned, owned, and paid media
• You will work cross-functionally with various departments to ensure cohesive messaging and alignment with corporate goals
• Manage relationships with external marketing consultants and agencies, ensuring alignment with brand and business objectives
• Collaborate with cross-functional teams, including product, sales, and clinical teams, to ensure consistent and effective communication across all channels
• Drive creative and effective messaging that resonates with target audiences, particularly within the acute care and sepsis management sectors
• Oversee the creation and distribution of high-quality content, including press releases, case studies, white papers, social media posts, and digital campaigns
• Utilize marketing automation tools to test, retest, and optimize communication tactics, ensuring budget is allocated efficiently based on performance
• Monitor and analyze the effectiveness of marketing communication strategies, making data-driven adjustments to enhance impact and reach
• Ensure all communication efforts are patient-centric, reinforcing Cytovale’s commitment to improving healthcare outcomes
• Act as a brand steward, ensuring all communications reflect Cytovale’s mission, values, and voice
• Foster a collaborative work environment, balancing the needs of internal stakeholders while driving productivity and innovation