Performance Marketing Lead, O Positiv
$110-130k
More information about location
4 days a week in office (Santa Monica, CA)
Personal health products for women
Be an early applicant
Personal health products for women
101-200 employees
Be an early applicant
$110-130k
More information about location
4 days a week in office (Santa Monica, CA)
101-200 employees
Company mission
To make effective, fun and delicious products to address health needs that have been historically overlooked.
Role
Who you are
- This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one
- We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit
- The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of paid media channels (paid social, SEM, email/SMS, etc) while working with multiple stakeholders
- Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
- 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
- Expertise in Meta with knowledge or high level of interest in all performance marketing channels
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
- Strong, clear, timely communicator who tailors the message and cadence to the audience
- Budgetary experience including proven optimization for strong CPA/CAC goals required
- Strong leadership & communication skills: listen, mentor, and teach by example
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to learning new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
- Startup and/or e-commerce experience is a plus
- Experience navigating healthcare or restricted advertising spaces is a plus
- Experience with Claude and performance report automation/dashboard creation is a plus
What the job involves
- The Performance Marketing Lead is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working from paid social to SEM to SMS/Email
- The Performance Marketing Lead reports to the VP of Growth and will work cross-functionally within the organization to further expand performance marketing efforts, strategy, and optimization
- Contribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targets
- Build, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channels
- Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
- Efficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholders
- Stay close to platform changes, ad format updates, and industry trends, and share learnings across the team
- Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge
- Partner with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVR
- Consider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategy
Our take
O Positiv, previously known as FLO Vitamins, is a healthcare company providing nutritional supplements tailored to women’s health. The company's original Flo Vitamins product focused on alleviating PMS symptoms, and in late 2021 the company expanded to cover other supplement areas like fibre and probiotics.
With the simultaneous rise of consumers' interest in eCommerce, supplements, and convenient home delivery, O Positiv’s product expansion came at a lucrative moment. Its strong social media presence and youth-oriented branding have helped it net a young, tech-savvy and health-conscious consumer demographic. O Positiv’s offering also caters to the increasing market appetite for vegan and organic products.
If the company can continue to sell to its young female audience, O Positiv may carve out an impressive niche for itself in a nationwide supplements market expected to approach a $120 billion valuation by 2027.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Flexible PTO, Sick Days, and Wellness Days
- Monthly Social Hours
- Medical, Vision, and Dental Coverage
- 401k with matching
- Monthly Fitness Reimbursement
Company HQ
Santa Monica, CA
Leadership
Bobby Bitton
(Co-Founder & CEO)Has been a lifelong entrepreneur with their first patent at age 12. Bobby led Marketing & Operations at Kepi, a startup creating innovative products for pregnancy and newborn care. Also formerly worked as Creative Director of Gentleman's Notebook.
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