Head of Demand Marketing, Resilience Lab
+ Equity Grant
More information about location
Personalized therapist marketplace
Job no longer available
Personalized therapist marketplace
201-500 employees
Job no longer available
+ Equity Grant
More information about location
201-500 employees
Company mission
To provide broad and affordable access to quality mental health care through a unique combination of technology, clinical methodology, and humanity.
Role
Who you are
- Experience in a demand marketing leadership role, preferably in the health-technology space or a complex technical market
- Excellent understanding of how to analyze and optimise conversion rates across the sales and marketing funnel
- Extensive skills in marketing technology and automation systems such as Salesforce, Google Analytics, and Google Tag Manager
- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programmes
- Data acquisition and management knowledge to support lead nurturing and outbound programmes
- Highly quantitative with a very strong understanding of data.A desire to work both at a strategic level and tactically on projects and campaigns
- Excellent decision-making skills in regards to allocating marketing spend
- Experience in an early-stage and growing startup Self-motivated and results-driven
- Bachelor's degree or commensurate experience. MBA preferred
What the job involves
- The Head of Demand Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth
- You will help us define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing teletherapy business
- You will own the delivery of top-of-funnel activity through paid and organic channels (SMM, SEM, Content, Social), MQL goals, and revenue contribution attributed to marketing
- Create and execute multi-channel demand generation strategies that are aligned to personas, audiences, and our revenue objectives to support pipeline and revenue goals
- Campaign Management: help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the lead, client and patient lifecycle
- Be able to understand the minds of our buyers to create authentic conversations that move them through the funnel and help speed up sales velocity
- Own objectives across the marketing funnel; inquire to SQL; track and optimize performance at each stage in the funnel; and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals
- Partner with internal teams to increase external usage of the company educational programs
- Deliver top-notch content across different channels, driving organic engagement and improving conversion rates and retention
- Collaborate with a variety of stakeholders (C-level, B2B, Clinical Operations, and product)
- Continuous Improvement: always strengthening best practices while evaluating the latest marketing strategies and marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals
- Analysis: analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision-making
- Understand lead scoring and revenue lifecycle, including MQLs and SQLs
- Have knowledge of marketing automation platforms and CRM systems (such as Salesforce, Looker).Budget
- Be responsible for the budget and report on ROI
Our take
The growing demand for therapists and counsellors in recent ears has led to market saturdation and long waiting lists. This saturation makes it challenging to find a therapist who specializes in specific areas of need, creating barriers for patients seeking help and making it more difficult for therapists to connect with the right clients.
Resilience Labs provides a personalized therapist marketplace, matching users with a therapist within 48 hours based on answers to a short survey. The survey considers mental health needs in addition to personal values and preferences and is backed up by additional human support from the company's team of Care Coordinators.
Whilst many other therapy marketplaces have appeared over the last decade, Resilience Labs has been smart to recognize that the filters and search engines of existing solutions simply do not facilitate effective matching. Through its advanced human-interrupted data-driven approach, the company aims to make it easier for people to receive the specific care that they need, whilst improving the chances that therapists will find a long-term client.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (1 round)
Nov 2022
$15m
SERIES A
Total funding: $15m
Company HQ
Flatiron District, New York, NY
Leadership
Christine Carville
(Co-Founder & Chief Clinical Officer)Experience as Fee-for-Service Therapist for the Postgraduate Center for Mental Health from 2008 to 2012. Director of the Metropolitan Hospital's ACT Team from 2013 to 2017.
Marc Goldberg
(Co-Founder & CEO)Experience as Managing Director of Principal Investments for Bryan Garnier & Co from 2009 to 2014. Co-host of Kinnernet Europe since 2012.
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