Senior Product Marketing Associate, Housecall Pro
Fintech and BizSol
$92-115k
Salary dependent on location + Equity
Software for home service businesses & professionals
Be an early applicant
Software for home service businesses & professionals
501-1000 employees
Be an early applicant
$92-115k
Salary dependent on location + Equity
501-1000 employees
Company mission
Housecall Pro's mission is to champion professionals with exceptional technology that makes their work simpler, smarter, and more profitable.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
- 3+ years of experience in product marketing or a related field
- Proven ability to develop and execute go-to-market strategies
- Strong understanding of product lifecycle management and marketing principles
- Excellent communication skills, with the ability to convey complex information clearly
- Experience with marketing fintech or business solutions products such as payroll systems, accounting software, payment processing, consumer financing, or employee benefits
- Familiarity with tools that streamline small business operations, including integrated time tracking, compliance alerts and bookkeeping support
What the job involves
- As a Senior Associate, Product Marketing, you are responsible for crafting compelling product positioning, developing go-to-market strategies, and ensuring the successful launch and adoption of our products
- You work closely with cross-functional teams to translate technical features into customer benefits, driving product awareness and engagement
- You use a combination of strategic thinking, creative execution, and cross-functional collaboration to drive our product’s success
- Your specific focus is payroll and accounting products
- You have an analytical, growth-focused mind bringing marketing, analytics, user insights, and experimentation together to develop and optimize marketing strategies that showcase how our tools can simplify business operations for our Pros
- You find solutions for our service professionals to ensure they can manage their finances seamlessly and stay compliant, while building delightful, on-brand experiences
- You use customer insights to craft narratives about financial services that resonate with small businesses and help them understand the value of features like integrated time tracking, payroll tax filings, and bookkeeping support
- Develop and execute go-to-market strategies for new product launches, offerings and features
- Collaborate with product teams to understand product features and translate them into clear customer benefits
- Create compelling product messaging and positioning to differentiate our company's offerings in the market
- Conduct market research to stay informed about industry trends and competitor activities
- Develop sales enablement materials, including product guides, presentations, and training sessions
- Coordinate with the Marketing team to create and execute integrated marketing campaigns that drive product adoption
- Analyze product performance metrics and customer feedback to refine marketing strategies
- Assist in the planning and execution of product-related events and webinars
- Collaborate with the Sales team to ensure they have the tools and information needed to effectively sell the products
- Monitor and report on the success of product marketing initiatives
Our take
Housecall Pro offers an all-in-one business management app for home-services professionals operating HVAC, plumbing, electrical, and landscaping businesses.
The resurgent home services market is expected to be worth well over $1 trillion by 2030. With the vast majority of businesses in the space either small or medium sized, there’s obvious value in backend software to take care of laborious but necessary admin in one place.
After five years as a Board Member, Michael Beaudoin became CEO in 2020 to help lead the company’s expansion. Considering that Beaudoin previously spent 13 years at the helm of highly successful home contractor marketplace HomeAdvisor, this seemed to be a shrewd move.
Indeed, the decision has been validated by the company’s 50% year over year growth since then, coupled with its major fundraising efforts and continued expansion within the US and Canada.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes an ergonomic standing desk (don’t worry you can sit, too), chair, computer, and accessories. Already got a sweet home office? We’ll only send you what you need! We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums. We even have an option for free medical insurance!
Company values
- We Help Pros Succeed
- Relentless Innovation
- People Matter
- Do the Work
- Enjoy the Journey
- Be Accountable
- Operate with Discipline and Rigor
Company HQ
River North Art District, Denver, CO
Articles
Leadership
Michael Beaudoin
(CEO, not founder)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(President)Was CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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