Senior Director of Product Marketing, Hack The Box
$170-200k
More information about location
Ethical hacking community and cybersecurity training
Be an early applicant
Ethical hacking community and cybersecurity training
1001+ employees
Be an early applicant
$170-200k
More information about location
1001+ employees
Company mission
Hack the Box's mission is to create and connect cyber-ready humans and organisations through highly engaging hacking experiences that cultivate out-of-the-box thinking.
Role
Who you are
- 8-10+ years in B2B SaaS product marketing (Director) or 11â15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI)
- Demonstrated success owning positioning and GTM for multiâproduct portfolios and launching products at a highâgrowth company; introducing new categories
- Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights
- People leadership: Coaching, mentoring and creating leverage through a small, mighty team
- Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes
- Proven ability to partner with Product and Sales, influence executives, and drive crossâfunctional execution
- Excellence in storytellingâwritten, visual, and on stage
- Strong analytical chops: you work from data, customer insight, and rigorous testing
What the job involves
- The Senior Director/Director of Product Marketing will shape and own HTBâs market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments.
- This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently.
- Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes
- Youâll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand.
- The role sits at the center of HTBâs growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6.
- Together, youâll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaledâalways with customer adoption and field success in mind
- Define and continually sharpen HTBâs positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (midâmarket, enterprise, public sector)
- Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial trainingâgrounded in real attacker and defensive tradecraft
- Drive the narrative and build analyst relationships with the likes of Forrester and Gartner
- Comfortable working in an Agile environment, staying closely aligned with rapid product iterations and continuous delivery, while ensuring that market positioning, messaging, and go-to-market strategies evolve in step
- You thrive in fast-moving, cross-functional teams, quickly translating continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement
- Drives goâtoâmarket strategy and integrated launch plans for new capabilities and product launches; set the bar for âwhat good looks likeâ from beta to general availability
- Own cross-functional alignment and sales enablement for product launches, analyst relations, community building across Product, Sales and Marketing
- Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed
- Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy
- Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce timeâtoâvalue
- Instrument, test, and iterate messaging and offers across the funnel
- Run market, customer, and competitive research; turn insight into action for Product and GTM
- Lead analyst briefings and customer references; represent HTB at events and with key accounts
- Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling
- Coach AEs/SEs/SDRs and scale enablement with reusable assets and training
- Mentor, and develop a highâperforming product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C
- Create operating rhythms: messaging reviews, launch postâmortems, win/loss loops
- Report progress and insights to the SVP of Marketing; drive crossâfunctional accountability on launch outcomes and messaging consistency
- đ How Weâll Measure Success
- Adoption and engagement of newly launched products/capabilities (activation, timeâtoâfirstâvalue)
- Pipeline and revenue influenced by product launches and plays; win rate against key competitors
- Sales productivity: relationship building, message adoption, talkâtrack adherence, and POV/demo conversion to name a few
- Pricing/packaging impact on deal velocity and expansion
Application process
- Level 1: To complete level oneâs objective, submit your application
- Level 2: Meet the Talent Acquisition team. Levelâs objective: highlight your past achievements, ambitions, and values
- Level 3: Meet the hiring manager. Levelâs objective: connect with the most important stakeholder and share with them your achievements
- Level 4: Meet with sales representatives to discuss your previous successes partnering with sales
- Level 5: Meet with Product Management representatives and discuss your previous successes partnering with product teams
- Level 6: Meet more of the marketing team
- Level 7: You've officially received an offer from HTB! To complete the last level and the Quest, all you need to do is accept the offer
- Quest complete. Congratulations, youâre officially one of us đ„łđđYour next quest: complete the onboarding
Our take
Cybersecurity attacks have ballooned in number recently, shining a spotlight on the urgent need for tighter, sharper cybersecurity measures. Hack the Boxâs response has been to create what they call a âmassive cyberhacking playgroundâ. Itâs a cybersecurity skill platform where B2C users can explore gameified cyber training and penetration testing exercises, engage with the infosec community, and explore careers vacancies. B2B customers can access the same training, with additional administrative features.
All in all, itâs a comprehensive offering that allows Hack the Box to sit at the intersection of two lucrative and growing markets. On the one hand, an increase in people carrying out career pivots towards the tech sector, and pursuing online training opportunities. On the other, an increased business focus on (and investment in) improving cybersecurity postures.
Consequently, Hack the Box has seen substantial growth over the past few years, off the back of considerable funding up to series B. Itâs touted as the worldâs largest hacking community, with over 3.3 million platform members and a growing number of products, including new training programs such as penetration testing labs, and an academy. With demand for these skills rising, and demand for online teaching equally strong, Hack the Box is operating within a strong market with good growth potential.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2023
$55m
SERIES B
Apr 2021
$10.6m
SERIES A
Total funding: $69.5m
Company benefits
- 25 annual leave days (paid)
- Paid paternity/maternity leave
- Dedicated budget for training and professional development, participation in conferences
- State-of-the-art equipment
- Full access to the Hack The Box lab offerings; so you can learn how to hack đ
- Flexibility in working hours
- Private insurance, Dental & Vision, 401K đșđž
Company HQ
Folkestone, UK
Leadership
James Hooker
(CTO & Co-Founder)Worked as a web developer with MSO.net, before taking up a Senior Software Engineer position at Holiday Extras. Alongside this work, also researches and publishes vulnerabilities on open source projects.
Haris Pylarinos
(CEO)Previously Security Engineer at Hellenic Air Force and Systems & Network Engineer at Ibiscus Internet Services and then Naftomar Shipping And Trading Co.
Aris Zikopoulos
(Co-Founder)Has held senior consultancy positions at Altec and Space Hellas, along the way working as head of IT and security services at Velto and channel sales manager at ITWAY Hellas.
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